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Creative

JENNIE-O Serves up Food, Fun and a Whole Lot of Flavour in Latest Spots

To produce the ads, the team at BBDO Minneapolis worked remotely with directors FICCA+LUCIANO in New York

JENNIE-O Serves up Food, Fun and a Whole Lot of Flavour in Latest Spots

More than ever, consumers are cooking at home and looking for new dinner ideas or fresh takes on their family favourites, which was the key focus in new work for JENNIE-O. The video spots from BBDO Minneapolis highlight the versatile nature of this popular protein while bringing an upbeat, fast-paced and playful energy to the table.

The team worked remotely with the talented FICCA+LUCIANO in New York to create two food-focused spots featuring a variety of Turkey Taco and Turkey Burger recipes. The entire shoot was monitored virtually from Minneapolis, while the crew and talent maintained safe social distancing measures on the set. To add additional interest to these tasty spots, the team partnered with Emmy winning artist Mike Perry to create quick, colourful animated illustrations.


David Mackereth, creative director at BBDO Minneapolis sums it up best as: “Colours, music, VO, and of course food all come together to make this spot delicious.”


The new spots will be part of an integrated campaign across TV, online video, and social. 

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Client

Client: JENNIE-O Brand

VP of Marketing: Nicole Behne

Agency

Agency: BBDO Minneapolis

Executive Creative Director: Tim Mattimore

Creative Director: David Mackereth and Nathalia Resende

Art Director: Holly Younce and Meghan O’Brien

Copywriter: Olivia Boone

Producer: Peter McLarnan

Group Account Director: Angela Lund

Planning Director: Taylor McKee

Account Supervisor: Breanne Voeltz

Account Executive: Jenny Hogan

Production

Production Company: Art Department

Director: Ficca + Luciano

Executive Producer: Rika Noda Hope

Editorial: Flare Minneapolis

Editor: David Holmdahl

Finish & Colour: Flare Minneapolis

Sound Design: HiFi Project

Studio: Mike Perry Studio

Artist: Mike Perry

Executive Producer: Masha Spaic

Category: Food , Meat & Fish