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Jessica Alba and Zac Efron are Back with a Romance to Remember for Dubai Tourism

Mother returns for the second part of the campaign from MJZ and director Craig Gillespie

Jessica Alba and Zac Efron are Back with a Romance to Remember for Dubai Tourism

Dubai Tourism is launching the second blockbuster trailer as part of its latest global campaign, Dubai Presents... featuring superstars Jessica Alba and Zac Efron.

Building on the popular appeal of the Romantic Comedy genre, the ‘RomCom’ comes just days after the campaign was launched with the high adrenaline Spy Action genre. Dubai Presents - filmed by Director’s Guild award-winning director Craig Gillespie takes a unique perspective to global destination advertising, using a highly stylized and cinematic lens to create engaging content, backdropped by some of Dubai’s most iconic locations. 

The latest film features Alba and Efron as they journey through the city on two very contrasting itineraries designed by a star-crossed couple who are destined to cross paths. Dubai Presents ‘RomCom’ trailer features renowned attractions – from the architectural marvels of the historic Al Fahidi neighbourhoods, quirky boutiques and Creekside cafes in Al Seef to the serene expanse of the desert and a traditional desert camp, expanding on the city’s appeal as a popular destination for couples with varied tastes and interests.

Complete with an orchestral film score, the ‘RomCom’ uses light hearted humour and breath taking cinematography to showcase the best of the city’s bespoke offerings for romantic getaways. From a magical night under the desert sky to idyllic fine dining to stays at boutique hotels and exploring hidden gems in the heart of the city, the latest video in the Dubai Presents series invites couples to explore enchanting moments in Dubai.

Featured Companies: EXILE , MJZ , 750mph , Stoked , Electric Theatre Collective

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Client: Dubai Tourism


Creative: Mother

Strategy: Mother


Production Company: MJZ

Director: Craig Gillespie

D.O.P: Nicolas Karakatsanis

Producer: Martha Davis

Overseas Production

Overseas Production Company: Stoked


Edit House: Exile

Editors: Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkins (Ten Three)


Post House: Electric Theatre Collective

Post Producer: Jon Purton

Production coordinator: Emma Hughes

VFX supervisor: Ryan Knowles

VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif

VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah


Sound: 750mph

Sound Engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil and Jake Ashwell


Music Company: duotone audio group

Creative Director/Founder: Peter Nashel

Composer: Peter Nashel

Executive Music Producer: Ross Hopman

Senior Music Producer: Giovonni Lobato

Category: Services , Travel

Genre: Comedy , Dialogue , People