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Creative

Jimmy John's National Campaign is Handing Out Free Sandwiches with Freaky Fast Rewards

The campaign promotes the sign up rewards best offer of a free sandwich after the very first order

Jimmy John's National Campaign is Handing Out Free Sandwiches with Freaky Fast Rewards

Last March, Jimmy John’s, one of America’s fastest-growing sandwich chains, rolled out its first-ever customer-loyalty program, Freaky Fast Rewards, in select markets. Now, the brand is going all-in on the program by promoting Freaky Fast Rewards with a national campaign highlighting one of the best sign-up rewards in the industry: a free 8″ sandwich after a guest places their very first order.

“We created Freaky Fast Rewards to prove to our guests that we’re committed to rewarding them for their loyalty,” said John Shea, chief marketing officer of Jimmy John’s. “And now, we’ve created this campaign to prove just how passionate we are about our sandwiches.” 

To celebrate the sandwich giveaway — where everyone's a winner — the brand is launching three new television spots. Two spots feature an over-the-top host, a fictitious game show called ‘Free Sandwich The Game Show,’ and a prize wheel that has nothing but free sandwiches. The other spot, ‘Spin,’ features delivery riders training for all the free sandwiches they’re going to be delivering due to the launch of Freaky Fast Rewards.

“This game show, inspired by Freaky Fast Rewards, is the least tension-filled game show of all time,” said Matt Talbot, CCO of WorkInProgress. “Just like with Freaky Fast Rewards, if you place an order, you’re earning a free sandwich.”

Freaky Fast Rewards launched chainwide last November and has 3.4 million members signed up already. In addition to more sandwiches, fans who sign up for Freaky Fast Rewards can also earn free sides, drinks and exclusive first-taste access to new menu items.

“This is just the beginning for Freaky Fast Rewards. Keep watching, as we have some fun ‘surprises’ up our sleeves for members, which we’ll be rolling out soon,” said John.

Freaky Fast Rewards is the latest effort for Jimmy John’s following a busy 2019 that saw the brand promise never to authorise third-party delivery services to deliver its sandwiches, buy a guest a house in a Jimmy John’s delivery zone just to deliver them a Freaky Fresh sandwich and partner with Lil Jon to debut the $3 Little John–a skinny mini version of any Original sandwich.

Freaky Fast Freaky Fresh! Jimmy John’s makes Fresh, Fast, Tasty sandwiches. Homemade bread is freshly baked every four hours and locally purchased veggies and all-natural meats are hand-sliced daily. For more information, visit jimmyjohns.com or check Jimmy John’s out on Facebook, Twitter and Instagram.

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CLIENT: Jimmy John's

TITLE: Loyalty Campaign

CLIENT: JIMMY JOHN'S

CHIEF MARKETING OFFICER: John Shea

DIRECTOR OF CONSUMER ENGAGEMENT: Nathan Louer

DIRECTOR OF CONSUMER ACQUISITION & LOYALTY: Suzanne DeRouchie

SENIOR DESIGNER: Chris Phillips

MARKETING OPERATIONS SENIOR MANAGER: Kristi Kaiser

FIELD SALES FORCE: Mike Shulte

AGENCY

AGENCY: WorkInProgress

LAUNCH DATE: Monday, March 7th, 2020

PARTNER_CCO: Matt Talbot

CREATIVE DIRECTOR/CW: Stephen Dalton

CREATIVE DIRECTOR/AD: Lauren Perlow

SENIOR ART DIRECTOR: Allison Bhatta

SENIOR ART DIRECTOR: Celeste McKeon

COPYWRITER: Andrew Bridgers

SENIOR DESIGNER: Jimmy Rosen

PARTNER_PRODUCTION: Stafford Bosak

EXECUTIVE PRODUCER: Molly Schaaf

PARTNER_ACCOUNT & STRATEGY: Alex Guerri

PARTNER_ACCOUNT & STRATEGY: Evan Russack

DIRECTOR_ACCOUNT & STRATEGY: Stacy Moss

SUPERVISOR_ACCOUNT & STRATEGY: Sally Kubancik

PARTNER_TECHNOLOGY: Harold Jones

PRODUCTION

PRODUCTION COMPANY: O POSITIVE

DIRECTOR: Kenny Herzog

DIRECTOR OF PHOTOGRAPHY: Eric Steelberg

EXECUTIVE PRODUCER: Ralph Laucella

LINE PRODUCER: Devon Clark

HEAD OF PRODUCTION: Devon Clark

EDITORIAL

EDITORIAL COMPANY: The Den Editorial

PARTNER/EDITOR: Christjan Jordan

ASSISTANT EDITOR: Hannelore Gomes

PARTNER/EXECUTIVE PRODUCER: Mary Ellen Duggan

COLOR

COLOR: Company 3

COLORIST: Tim Masick

PRODUCER: Kevin Breheny

VFX & FINISHING

VFX & FINISHING COMPANY: Method Studios

CREATIVE DIRECTOR: Warren Paleos

VP, SENIOR EXECUTIVE PRODUCER: Jesse Kurnit

VFX SUPERVISOR: Doug Luka, Ray Giarratana (on set)

CG SUPERVISOR: Brian Dinoto

FLAME LEAD: Chihcheng Peng

MODELING: Brian Dinoto, David Derwin

TEXTURE/LIGHTING: Claire Yawen Chang

FLAME ARTISTS: Margolit Steiner, Christopher Memoli, Joey Deady

DESIGNER: Nate Soto

VFX PRODUCER: Alyssa Giuliano

PRODUCTION COORDINATOR: Kyle Fader

AUDIO

MIX HOUSE: Coupe Studios

AUDIO ENGINEER & SOUND DESIGNER: Greg McRae

AUDIO EXECUTIVE PRODUCERS: Aaron Lasko & Eric Singer

Category: Fast food , Retail and Restaurants