Joint, Nestlé & Jacobs Douwe Egberts Launch Podback Coffee Pod Recycling Service
Podback is the new coffee pod recycling service. Created by the two biggest names in the UK coffee industry, Nestlé & Jacobs Douwe Egberts UK, the companies behind Britain's favourite coffee brands, Nespresso, NESCAFÉ Dolce Gusto and Tassimo, Podback is the first of its kind.
Joint has worked alongside the founding members (Nespresso, NESCAFÉ Dolce Gusto and Tassimo) as well as all partner agencies to develop the brand strategy, logo, brand identity and brand led communications, as well as, in collaboration with BIG DB, a consumer facing website.
Launched this month, Podback provides simple and easy ways for people to recycle their coffee pods.
Podback’s mission is for every coffee pod enjoyed to be recycled.
The scheme will initially cover brands representing over three quarters of the UK market, including Nespresso, NESCAFÉ Dolce Gusto, Tassimo, L’OR, Starbucks by Nespresso and Starbucks by NESCAFÉ Dolce Gusto. The ambition is for all brands that use aluminium or plastic pods to join Podback.
The suite of brand work developed for Podback includes brand strategy, logo and brand identity, recycling bag designs, announcement video assets for corporate social channels (LinkedIn+ Twitter), Podback Members Guide for new members to the scheme, social media consumer launch assets. It also includes a consumer facing website, in collaboration with digital partners BIG DB.
Damon Collins, founder: ''Developing such an innovative brand with such a strong mission and purpose alongside two of the biggest names in the coffee industry has been an amazing journey. With Podback being the first of its kind in the UK, we know the importance every aspect of the brand plays in the real world which is why we sweated every tiny detail. We're proud that Joint is part of a team in helping making recycling simpler and easier and helping the environment in such an important way.’'
Creative Agency: Joint
Digital Production Studio: BIG DB