Joydeep Dey Hired as Chief Strategy Officer on WPP's Ford Team
VMLY&R announced today Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce. Dey will serve as the strategic interface for WPP’s multi-agency team, working in close partnership with Jason Xenopoulos, the global chief creative officer on the Ford business.
An experienced, hybrid strategist, Dey has a varied background in brand and creative strategy, consumer insight and experience, digital business transformation, performance marketing, and media distribution.
Most recently, he served as Publicis Groupe’s global head of strategy for Citigroup where he led global strategy teams across creative, cultural insights, performance, analytics, and media.
“In Joydeep we’ve found the strength of talent we need to press forward on the brand evolution of one of our most important clients. His track record brings together depth of expertise in transformation, storytelling, and creative strategy. I have no doubt he will be an amazing partner to WPP’s Ford team,” said Jon Cook, CEO of VMLY&R.
Prior to Publicis, Dey was the chief strategy officer of MMC (Omnicom), where he helped build the agency’s strategy & analytics practice. Before that, he held leadership positions at Google, Saatchi & Saatchi, and others. Having worked on complex categories with Procter & Gamble, American Express, IBM, HSBC, Pfizer, Novartis, Nestlé and Kimberly-Clark’s Kleenex, Dey understands how the intersection of brand, digital, and consumer experiences create the most powerful business-driving marketing strategies.
“We’re extremely excited to welcome Joydeep,” said Robert Guay, WPP’s global client lead on Ford. “As a strategic leader, he has continually delivered results for brands throughout his career and I’m confident he will make an immediate impact.”
Dey has been recognised by PR Week’s 40 Under 40, nominated to PRovoke Media’s Top 25 Innovators, and was recognized as an ADCOLOR Rising Star. In addition, his work has repeatedly won at Cannes and the Effies. He attributes these wins to strong client partnerships and the influential brands on which he has worked.
A first-generation Indian American, Dey is dedicated to supporting underrepresented communities through his professional craft and personal passions.