Juice Goes Behind the Scenes for the Making of 'Qatar National Day 2020' Animation
The commemoration of Qatar's unification in 1878 – Qatar National Day is the biggest and one of the most important celebrations of the year. This special day is celebrated with great fanfare and reverently – with a colourful parade, a mesmerising fireworks display lighting up Doha's skyline. But most importantly this is a ceremony of Qatari national Identity – its history, values, traditions, and culture.
Juice were invited to create a story, that would appeal to every, proud Qatari. The video is also a part of a wider mission – to reach the youngest generation, where using animation as a medium to do so is still rare and quite unique. You can watch the campaign video and read more about it here.
Now you can check how Juice team breathed life into historical characters and orchestrated a captivating story – from creating the scenario and concept arts to CGI, animation & sound mix.
Juice have developed 18 types of characters wearing special outfits (we know what eghal, ghutra and thobe is now), three types of animals, 17 crowds, more than 30 environments. A special set of brushes was created and passed to our tech-savvy masters to achieve the painting look output.
Summing up, this four min long full CG animation got two million views on Twitter in four days and was aired on the national TV stations – Qatar TV, Alrayyan TV, Alkass, and on the Doha360 digital platform.
Client: Qatar National Day Organizing Committee
Executive Producer: H.E. Salah Bin Ghanim Al Ali
Producer: Krystian Gierycz
Production Coordination: Yasmin Rihawi
Director: Michał Misiński
Animation & Sound Studio: Juice
Support: Animanistan, Base Mash, DAT
Script & Idea: Beata Bartecka, Michał Misiński, Olga Rabiecka
Producer: Olga Rabiecka
CG Supervisors & R&D: Marko Zarić, Andrzej Sykut
Art Director: Magdalena Potakowska
Cultural Expertise & Art Producer: Beata Bartecka
Concept & Matte Painting Artists: Magdalena Potakowska, Zuzanna Gałuszka, Hanna Czyżewska, Tomasz Świżewski, Marcin Basta, Michał Sałata, Emilia Trawińska
Storyboard Artist: Zuzanna Kossak
Previs/Motion Capture/Rigging/Animation/Animation Supervision: Animanistan
Modeling / Texturing / Shading Artists: Piotr Koczan, Daria Szczypiorowska, Kacper Kyc, Agnieszka Kazibudzka, Mirosław Gołofit, Kateryna Vasylenko
Rigging Artist: Tymoteusz Juras
Animation Artists: Tomasz Woroniak, Paweł Żugaj, Michał Walkowski, Michał Wojciechowski, Maciej Wojtkiewicz, Tymoteusz Juras, Zuzanna Suska
Grooming Artist: Jarosław Handrysik
Simulation Artists: Jarosław Handrysik, Agnieszka Kazibudzka, Kacper Kyc
FX Artists: Kamil Kryński, Paweł Pojedynek
Lighting & Rendering Artists: Andrzej Sykut, Karol Próba, Łukasz Walicki, Jarosław Handrysik, Przemysław Nawrocki
Compositing Artists: Andrzej Sykut, Szymon Jaskuła, Tomasz Potakowski, Wojciech Świątkiewicz, Krzysztof Łucki, Selim Sykut, Przemysław Czapla
Grading Artist: Szymon Jaskuła
Offline Artists: Grzegorz Kapelczak
IT: Jarosław Ćwirzeń, Tomasz Szymski, Bartek Schmar
Team Coordinator: Maciej Tunikowski
Music Composition/Orchestration/Production: Tommy Zee & Co.
Sound Producer: Sylwia Szczepankiewicz
Sound design: Michał 'Jurgen' Jaroszewicz, Wojciech Sławacki, Michał Wróblewski
Category: Corporate, Social and PSAs , Social