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JWT Brazil Spreads Joy Over Christmas with the Coca-Cola Thanks Box

Reverse vending machine lets passersby send personalised messages of thanks

JWT Brazil Spreads Joy Over Christmas with the Coca-Cola Thanks Box

As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the 'Thanks Box', a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special 'thank you' in a super personalised way.   

The operation is simple. You choose between one of three versions of the commemorative aluminium bottle. Then, simply place the bottle into the machine. You will be invited to record a thank you video which can then be sent to your loved ones.

"We sought to innovate by creating a design project. We built a machine with a long, useful life that can be used in other opportunities, in addition to this  Christmas campaign," explains Gustavo de Lacerda and Nacho Mendiola, Creative Directors at J. Walter Thompson Brazil. 

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Production Company

Director: Marcia Lacaze

Creative Agency

Creative Agency: J. Walter Thompson Brazil

Chief Creative Officer: Ricardo John, Rodrigo Grau

Executive Creative Director: Humberto Fernandez

Art Director: Caio Gandolfi, Pedro Ricci, Pablo Lobo

Copywriter: Diego Ferrite, Marcel Ares

Designer: Rodrigo Maia

Producer: Thiago Segundo, Daniel Rybak, Luciano Vilela

Account Management: Felipe Giacon, Stefano Paduan

Planners: Gisele Bambace

Head of Digital Production: Maísa Delgado

Creative Technologist: Sérgio Costa

Technology: Índice.in


Advertiser: Coca-Cola

Category: Carbonated Drinks , Soft Drinks

Genre: People