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Creative

Keep the Funk off Your Junk with Duluth Trading Company’s Men’s Underwear Line

Faceless noses set off to find a funk-free utopia in Duluth’s latest campaign from Planet Propaganda

Keep the Funk off Your Junk with Duluth Trading Company’s Men’s Underwear Line

 Duluth Trading Company is looking to put an end to unwanted underwear odour with the launch of its new product line, Funk No!, made with an advanced anti-microbial copper technology that’s sure to keep the funk far from your junk. To promote the line, Duluth worked with agency of record, Planet Propaganda, on an evolution of its beloved animated men’s campaign that invites viewers to find their way to a funk-free underwear utopia. The 30 and 15 second spots mark the first time a full-colour scheme is being incorporated into Duluth’s animated ads, employed to differentiate the lands of pleasant and not-so-pleasant odours as they’re explored by a group of very sensitive noses. The campaign will run nationally across linear cable, streaming, and social.

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Category: Clothing and Fashion , Underwear

Genre: Animation , Comedy , Dialogue