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Business & Associations

Kendra Schaaf Joins Mojo Supermarket as Managing Director

Kendra brings deep experience delivering original ideas for leading global brands such as PlayStation, Google and Apple

Kendra Schaaf Joins Mojo Supermarket as Managing Director

Following a lengthy search for just the right person to lead its client and business operations, Mojo Supermarket is hiring Kendra Schaaf as managing director, a new role at the agency. Kendra, a Droga5 vet, joins Mojo Supermarket from the New York Times’ agency Fake Love where she was VP client services.

“We were looking for a very specific person. Someone who understands the relentlessness that goes into building meaningful brands that get talked about and who is committed to taking the agency to the next level,” explained Mo Said, founder and creative director of Mojo Supermarket. “Kendra gets it. Her first question was how we make our clients the most meaningful brands of the next decade. And she certainly has the background to help us do that.”

Kendra brings deep experience delivering original ideas for leading global brands such as American Express, PlayStation, Google, Apple, and Hennessy. She cut her teeth in client and business management at several of the industry’s most heralded shops including Chiat/Day LA, Crispin Porter Bogusky, Droga5, and BBH.

“I really got to know Mo when we worked together at Droga and found that we both want to build something that is completely original,” explained Schaaf. “We both believe that making brands meaningful to people requires outstanding creative ideas, achieved through a deep understanding of business realities, and now more than ever, diversity of thought. Plus, we’re small and nimble, which allows us to really maximise the ways in which this role can benefit our client partners.”

Over the past six-months, Mojo Supermarket has experienced significant growth, attracting business from such brands as Adidas, Amazon, Savage X Fenty, Girls Who Code and others. The agency was named a 2020 AdAge Agency to Watch, and was behind the highly celebrated disruptive campaign 'Give Her A Break', a streaming platform that replaced ads broadcast during the Oscars with clips from female-directed films, whose directors were ignored by this year’s Oscar judges.

“Given the need for more women leaders in the advertising industry, I couldn’t be more excited to partner with Mo to build the agency of the future,” concludedShaaf.

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