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Creative

Kerrygold Embraces Small Moments of Celebration Just in Time for Christmas with New Spot

Energy BBDO, Thu, Nov 12, 2020

The campaign from Energy BBDO is supported by new film 'Middle of the Night' as well as digital / social activation 'Kerrygold Recipe Routes'

Kerrygold Embraces Small Moments of Celebration Just in Time for Christmas with New Spot

This year, more than ever, people are reimagining the way they celebrate moments. In Kerrygold’s new iteration of its 'Made for the Moment' creative platform, the Irish dairy brand celebrates people coming together and enjoying small moments over a home-cooked meal. The campaign, which launched yesterday, is supported by a new film 'Middle of the Night' and a digital / social activation called 'Kerrygold Recipe Routes'.

The :60 film tells the story of how a family goes to great lengths to share their love and celebrate together. In it a family wakes up in the middle of the night to prepare what appears to be a big holiday meal, but is ultimately revealed that they are celebrating their son after a long shift on his first day. To help make this story feel as warm and authentic as possible, a real family of four was cast.


The powerful emotional story is rooted in the idea that life’s simpler moments are often the most special and that Kerrygold can enrich them in a memorable way.

Just as the holidays look different this year, so will holiday travel. Designed for virtual travel experiences, 'Kerrygold Recipe Routes' leans into how the richness of Kerrygold can help people reimagine their road trips around the holidays. The program suggests recipes to users based on the routes they travel, inspired by dishes and ingredients specific to their location. It also invites users staying at home this year to reimagine and embark on a new flavour journey. 'Kerrygold Recipe Routes' is supported by chef influencers from five different regions across the country.


The work was developed with creative agency partner, Energy BBDO, and will run on TV, OLV and social. The campaign also incorporates partnerships with the Food Network and Eater. All social distancing protocols were followed in its creation.

Brian Cleere, marketing director at Kerrygold, Ornua Foods North America, commented: “The rich grass-fed taste of Kerrygold comes from the care our Irish dairy farmers put into their farming. Put simply, Kerrygold is made by people who care, for people who care. And just as families across the country work to reimagine their celebrations this year, we hope to inspire them to show their love with simple gestures and shared food experiences.”


"It’s an understatement to say that plans have been upended this year. But despite everything, we’re hearing from consumers that they still want to create special moments,” added Dane Canada and Gloria Dusenberry, Energy BBDO’s creative directors. “Celebrations will look different, but at their heart, they’re still about doing something special for those we love. Even the simple act of creating thoughtful meals can speak volumes this year.”

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Client

Client: Kerrygold

Product: Kerrygold Portfolio

Title: Middle of the Night (TVC) Holiday Recipe Routes (Digital)

Agency

Agency: Energy BBDO

Chief Creative Officers: Josh Gross, Pedro Pérez

Executive Creative Director: Susan Treacy

Creative Directors: Dane Canada, Gloria Dusenberry

Designer: Mac Wilcox

Junior Art Director: Emaan Shaheen

Junior Copywriter: Tanner Manscill

Head of Integrated Production: John Pratt

Producer: Nina Xoomsai

Executive Director of Music: Daniel Kypers

Managing Director: Lianne Sinclair

Client Service Director: Anna Bleers

Account Supervisor: Nicole Kazan

Group Strategy Director: Shannon Smiley

Strategy Director: Emily Vertrees

Strategist: Loie Green

Digital Content Production Company: Flare Chicago

Director of Studio Production: Mitch Monzon

TVC Production Company: Arts & Sciences

Director: Anthony Mandler

Editorial

TVC Editorial Company: Optimus

Editor: Angelo Valencia

Senior Producer: Joanna Woods

Audio: Marina Killion

Finish: Glen Noren, Ryan Wood

Colour Company: Company3

Senior Colourist: Tyler Roth

TVC Music:

Music: 'Running Home'

Written and Performed by: Gregory Alan Isakov (featuring Julie Davis)

Courtesy of: Suitcase Town Music, Inc. & Third Side Music, Inc.

Media

Media Company: PHD Media

Strategy Supervisor: Melissa Egas

Social & Search Supervisor: Eleni Murphy

Planning & Optimisation Manager: Jenny Rooth

Senior Strategist: Nicole Brettman

Category: Dairy , Food

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