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KIA Breathes New Life into the Sedan in Action Filled 'Turns the Lights On'

Darrin Prescott directed the campaign for David & Goliath to re-energise the midsize sedan category

KIA Breathes New Life into the Sedan in Action Filled 'Turns the Lights On'

Kia launches it latest campaign 'Turn the Lights On', directed by Darrin Prescott for David and Goliath.  

Directed by Darrin Prescott at Feel Films for David & Goliath LA, 'Turn The Lights On', finds the KIA K5 GT zipping through a warehouse full of dusty, discarded carnival rides and toys. As the K5 passes each cobweb covered piece of equipment, they magically come back to life and soon the entire space is re-energised, with blinking lights, carnival music and animatronic movements, highlighting how the K5 is breathing new life into and re energising the staid and stale midsize sedan category. It premiered during Summers hottest show, America’s Got Talent. 

The spot is brought to life by Darrin Prescott, one of Hollywood’s A-list Action Directors responsible for such high octane and visceral work on Ford Vs Ferrari, Baby Driver, John Wick and Black Panther to name but a few.  

In August Darrin launched the campaign, literally, with a hair-raising ‘Triple-Threat’ stunt that was broadcast live in the US. 

Later in September, the K5 will be front and centre again for the biggest night in television as Kia partners with ABC and the Television Academy for the 72nd Emmy Awards broadcast, and will feature another brand new spot directed by Darrin. 

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Founder & Creative Chairman: David Angleo

President: Yumi Prentice

Chief Strategy Officer: Laura Forman

Executive Creative Director/Copywriter: Mark Koelfgen

Group Creative Director/Art Director: Frauke Tiemann

Creative Director/Art Director: Stephanie Kohnen

Creative Director/Copywriter: Tiffany Smith

Associate Creative Director/Art Director: Bennett Austin

Associate Creative Director/Copywriter: Nick Micale

Associate Creative Director/Art Director: Kevin Reilly

Associate Creative Director/Copywriter: Sarah Mosseller

Managing Director, Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Integrated Producer: Jesse Roberts

Director of Business Affairs: Natasha Royzina

Senior Business Affairs Manager: Yenia Paez

Business Affairs Manager: Marlon Pineda

Associate Business Affairs Manager: Amy Santana

Group Strategy Director: Donesh Olyaie

Senior Strategist: Jasmine Spraglin

Junior Strategist: Beka Tesfaye

Communications Planning Director: Jeff Cannata

Associate Communications Planning Director: Natalie Gomez

Jr. Communications Planner: Hailey Kim

Analytics Director: Taylor Grant

Associate Director of Project Management: Genie Lara Associate

Senior Project Manager: Paul Stephens

Project Manager: Amanda Bercovitch

Project Coordinator: David Sukal

Managing Director: Lisa Tanner

Account Director: Jay Mattingly

Management Supervisor: Kylie Lemasters

Account Coordinator: Nick Janner

Account Director, Digital: Sarah Masket

Account Executive, Digital: Quinn Rufener

Assistant Account Executive, Digital: Britney Bencomo

Managing Director, Integrated Production & Technology Services: Peter Bassett

Executive Digital Producer: Justine Kleeman

Producer: Genevieve Shah

Digital Designer: Meagan Steinkamp

Digital Designer: Kurtis Mirick


Production Company: Feel Films

Founder & Owner: Nick Hirschkorn

Executive Producer: Louise Gagen

Executive Producer: Gary Giudice

Director: Darrin Prescott


US Rep: Safeword Creative

UK Rep: Kate Elson @ Agent Elson


Editorial Company: Spinach

Editor: Adam Marshall

Executive Producer: Jonathan Carpio

Producer: Patricia Gushikuma


VFX Company: a52

Senior Executive Producer: Patrick Nugent

VFX Supervisor: Urs Furrer

VFX Producer: Jillian Lynes

Category: Automotive , Cars

Genre: Action