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Creative

Kia Launches Adrenaline-Fueled Summer Blockbuster 'The Features Film'

Eight Kia vehicles star in the thriller from David & Goliath showcasing the brand’s design, technology, capability, and safety in 13-part film debuting on YouTube

Kia Launches Adrenaline-Fueled Summer Blockbuster 'The Features Film'

A year without the biggest tinsel town blockbusters? The creative team at Kia Motors America (KMA) doesn’t think so.

From the producers who introduced the world to dancing hamsters comes the first must-see cinematic experience of the Summer. This just released epic adventure, entitled The Features Film,  presents automotive content in a whole new genre and includes a virtual who’s-who of Kia’s A-list automotive talent sharing lead actor duties. 

Inspired by noir thrillers like 'John Wick' and The Bourne series, 'The Features Film,' debuts today, and is one connected story, which seamlessly strings together a sequence of 13 riveting, 15 second videos, with one of Kia’s automotive features coming to the rescue in each episode.

“We’ll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming,” said Russell Wager, director, marketing operations, Kia Motors America. “With many automakers offering the same or similar vehicle options, The Features Film is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content.” 

Making cameo appearances throughout the movie are available key features, including: Remote Start; Remote Climate Control; Rear Cross-Traffic Alert; Rear-Camera Display; Smart Trunk; Mood Lighting; Premium Audio Systems; Lane Keeping Assist, Long-Distance EV & Hybrid range; Cargo Space; Blind-Spot Collision-Avoidance Assist; and 365-Turbocharged engines, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film. 

“Working on car advertising for the past 20+ years, when we think about creating ads, the convention has always been to highlight car features in a way that tells a compelling story,” said David Angelo, founder and creative chairman of David&Goliath. “In many cases, the car feature becomes so dominating that it overshadows the story and diminishes the impact of the concept. So we turned this convention on its head. And created  an entire idea where not one, but 13 features would be ‘featured,’ in a highly watchable film that not only demonstrates capability, but also makes them the captivating lead ‘actors’ of the film.”

The Features Film from Kia radically shifts the paradigm of what car feature videos can be. Produced by Kia’s creative agency of record, David&Goliath, these videos elevate the expected demonstrations by placing vehicle features at the heart of a high-octane action film. By taking this unexpected approach, Kia made the feature-demo videos more engaging and highly watchable – yet still hard working enough to educate potential shoppers. The film is divided into a series of 13 individual 15-second pre-roll videos and is also available as a six-minute longform film that seamlessly takes the viewer on this cinematic journey. In addition, a 30 trailer and 60-second teaser are available. 


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Agency

Founder & Creative Chairman: David Angelo

President: Yumi Prentice

Chief Strategy Officer: Laura Forman

Executive Creative Director/Copywriter: Mark Koelfgen

Group Creative Director/Art Director: Frauke Tiemann

Group Creative Director/Art Director: John O’Hea

Group Creative Director/Copywriter: Steve Clarke

Associate Creative Director/Copywriter: Chris Mead

Associate Creative Director /Art Director: Kris Wong

Art Director (social): Peter Watson

Copywriter (social): Caleb Nyberg

Managing Director, Broadcast Production: Paul Albanese

Managing Director, Integrated Production & Technology Services: Peter Bassett

Executive Producer: Justine Kleenman

Producer: Genevieve Shah

Director, Business Affairs: Natasha Royzina

Associate Manager, Business Affairs: Amy Santana

Group Planning Director: Donesh Olyaie

Communications Planning Director: Jeff Cannata

Sr. Strategist: Jasmine Spraglin

Senior Communications Planner: Natalie Gomez

Jr. Communications Planner: Hailey Kim

Analytics Director: Taylor Grant

Associate Director of Project Management: Genie Lara

Senior Project Manager: Paul Stephens

Managing Director: Jeff Moohr

Management Supervisor, Digital: Sarah Masket

Account Executive, Digital: Gabriella Mourad

Assistant Account Executive, Digital: Britney Bencomo

Automotive Specialist/Kia Product Information Manager: Mark McNaul

Digital Designer, Motion Designer: Meagan Steinkamp

Digital Designer, Motion Designer: Kurtis Mirick

Production

Production Company: SLICE

Ozan Biron: Director

Ted Herman: Executive Producer

Trevor Cawood: Producer

Philip Fyfe: Line Producer

Macgregor: DP

Editorial

Editorial Company: Spinach

Adam Bright: Editor

Jason Dopko: Editor (courtesy of Lost Planet)

Juliana Rodzinski: Assistant Editor (courtesy of Lost Planet)

Marshall Thompson: Assistant Editor

Ethan Jacob: Assistant Editor

Patricia Gushikuma: Post Producer

Jonathan Carpio: Executive Producer

Motion Graphics

Motion Graphics Company: Ampersand

Post Production

Post: The Mill

Andrew Gilson: Producer

Blake Rice: Color Associate Producer

Jessica Amburgey: Color Associate Producer

Emma Hertz: Coordinator

Steve Cokonis: VFX Supervisor

Adam Lambert: 2D Lead

Matthew Osborne: Colorist

Audio Post

Audio Post Studio: Lime

Rohan Young: Sound Design and  Audio Mix

Jeff Malen: Audio Mixer

Jeremy Nichols: Assistant mixer

Susie Boyajan: Executive Producer

Music

Music Companies: Alibi, APM, and Wolf at the Door

Song: Tracking The Target

Composer: Benjamin Hayden (PRS)

Publisher: Alibi Generator (ASCAP)

Master: Alibi Music, LP

Song: Galactic Paradox

Composer: Doug Moss (ASCAP)

Publisher: Alibi Generator (ASCAP)

Master: Alibi Music, LP

Song: Desert Trap

Composer: Sheridan Paul Tongue (PRS)

Library: APM

Song: Dark Tunnel

Composer: Nicolas Alexandre Robert Deroo (SACEM)

Library: APM

Song: Radius

Composer: Max Cameron Concors (ASCAP)

Library: APM

Song: Stolen Muscle Car

Composer: Ethan Hunter (PRS) 50% and Brett Weir (PRS) 50%

Library: APM

Song: Give It Everything

Composer: Victoria Faith Beaumont (PRS) 25% Ross Stephen Gilmartin (PRS) 75%

Library: APM

Song: The Getaway

Composer: Bradley Denniston

Music House: Wolf at the Door

Category: Automotive , Cars

Genre: Action , Dialogue , Drama , People