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Creative

Kia’s Midsize Sedan Accomplishes Hollywood's Most Unrivalled Stunt

Hollywood director Darrin Prescott and David & Goliath captured the rarely attempted stunt for the 72nd Emmy Awards

Kia’s Midsize Sedan Accomplishes Hollywood's Most Unrivalled Stunt

In the latest element of the Kia ‘K5 Live’ campaign launch, the most powerful midsize sedan demonstrates once again its on-road prowess and dynamic performance by taking on an unrivalled, never-before-landed stunt. Ever. In the 60 second ad titled ‘Flat Spin Stunt’, created by David&Goliath, legendary Hollywood stunt driver Jalil Jay Lynch - who braced audiences with the nail-biting ‘Triple Threat Stunt’ kicking off the launch of the K5 in July - took the wheel of the powerhouse K5 once more, pulling off a Hollywoodesque stunt in the 360 degree, nose-to-tail, flat spin jump between two ramps. Directed by the most sought after action director in Hollywood Darrin Prescott, known for his visceral directing in films including Baby Driver, Drive, and Black Panther, a challenge was placed in the hands of Lynch, who, despite more than 350 film credits to his name, had never attempted or landed a stunt like this. Actually, nobody had. Until now. And the Emmys’ audience got to witness it for the first time Sunday night during the 72nd Emmy Awards.

“When we began working with Darrin Prescott (our director) we knew right away that we had someone with a depth of experience in automotive stunts like no other. And we immediately began working with him to isolate a stunt that nobody had ever successfully landed for K5,” said Mark Koelfgen, executive creative director and copy writer at  David&Goliath. “The ‘Flat Spin’ had been something many stunt drivers had theorised was possible. But none of them had actually pulled it off. As soon as we heard that, we knew that was the stunt we wanted to do. It was just so quintessentially Give It Everything, in addition to setting up K5 as a dramatic contrast to the yawn-fest the sedan category had become.” 

Additional elements of ‘Flat Spin Stunt’ include 30 and 15 second cut downs that will be used across both broadcast and digital platforms. 


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Agency

Agency: DAVID&GOLIATH

Founder & Creative Chairman: David Angelo

President: Yumi Prentice

Chief Strategy Officer: Laura Forman

Executive Creative Director/Copywriter: Mark Koelfgen

Group Creative Director/Art Director: Frauke Tiemann

Group Creative Director/Art Director: Stephanie Kohnen

Creative Director/Copywriter: Tiffany Smith

Associate Creative Director/Art Director: Bennett Austin

Associate Creative Director/Copywriter: Nick Micale

Associate Creative Director/Art Director: Kevin Reilly

Associate Creative Director/Copywriter: Sarah Mosseller

Managing Director, Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Integrated Producer: Jesse Roberts

Director of Business Affairs: Natasha Royzina

Senior Business Affairs Manager: Yenia Paez

Business Affairs Manager: Marlon Pineda

Associate Business Affairs Manager: Amy Santana

Group Strategy Director: Donesh Olyaie

Senior Strategist: Jasmine Spraglin

Junior Strategist: Beka Tesfaye

Communications Planning Director: Jeff Cannata

Associate Communications Planning Director: Natalie Gomez

Analytics Director: Taylor Grant

Associate Director of Project Management: Genie Lara

Senior Project Manager: Paul Stephens

Project Manager: Amanda Bercovitch

Project Coordinator: David Sukal

Managing Director: Lisa Tanner

Account Director: Jay Mattingly

Management Supervisor: Kylie Lemasters

Account Coordinator: Nick Janner

Account Director, Digital: Sarah Masket

Account Executive, Digital: Quinn Rufener

Assistant Account Executive, Digital: Britney Bencomo

Managing Director, Integrated Production & Technology Services: Peter Bassett

Executive Digital Producer: Justine Kleenman

Producer: Genevieve Shah

Digital Designer: Meagan Steinkamp

Digital Designer: Kurtis Mirick

Production

Production Company: Feel Films

Director: Darrin Prescott

Founder & Owner: Nick Hirschkorn

Executive Producer: Louise Gagen

Executive Producer: Gary Giudice

Editing

Editorial Company: Spinach

Editor: Adam Bright

Editor (via Whitehouse Post): Russell Icke

Executive Producer: Jonathan Carpio

Producer: Cristy Torres

VFX

VFX Company: a52

Senior Executive Producer: Patrick Nugent

VFX Supervisor: Urs Furrer

VFX Producer: Jillian Lynes

Mix

Mix: Eleven Sound

Mixer: Jeff Payne

Assistant Mixer: Marco Tornillo

Music

Music: Massive Music

Managing Director: Scott Cymbala

Creative Director/Senior Composer: Ben Einziger

Music Producer: Kiki McDaniel

Associate Producer: Dale Mason

Broadcast

Broadcast Company: NEP

Vice President: Jay Summerlin

Streaming

Streaming Company: DTAGS

HUB Contact: Mike Burk

Onsite Engineer: Ed Lozano

Shipping: Traci Covington

Stills Team

Photographer: Lisa Linke

Producer: Scott Prass

Associate Producer: Onno Sweep

Category: Automotive , Cars

Genre: Action