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Creative

Kool-Aid Man Crashes through Halloween to Save Trick-or-Treating This Year

The Kool-Aid man partnered with VaynerMedia to bring ghoul-aid popping candy and Kool-Aid merchandise to kids stuck at home this Halloween

Kool-Aid Man Crashes through Halloween to Save Trick-or-Treating This Year

There’s no telling what the rest of 2020 has in store for us, but it’s safe to say Halloween is going to look a lot different this year. The CDC has advised against traditional trick-or-treating, leaving kids disheartened to not be dressing up like their favourite character and getting their favourite candy. But have no fear, this Halloween, the Kool-Aid Man is saving the ghoulish celebrations by reverse trick-or-treating and bringing Kool-Aid fun to kids stuck at home.

On 31st October, the Kool-Aid Man will deliver Halloween-themed Kool-Aid Scary Berry Jammers, which is refreshing blackberry flavoured ready-to-drink juice drink in a convenient on the go pouch, as well as Ghoul-Aid Scary Berry popping candy and Kool-Aid Man costumes to select homes and kids nationwide. Fans in select cities will receive a kit delivered on-demand, and a few lucky winners will be surprised when the Kool-Aid Man himself makes the delivery. For a chance to get in on the Kool-Aid Halloween fun, parents can enter on Kool-Aid Man’s Twitter, and keep an eye out for the announcement tweet.


“The Kool-Aid brand is all about crashing in and bringing the fun and despite Halloween being celebrated a bit different this year, we don’t want to sacrifice one of the best parts – trick-or-treating,” said Naor Danieli, head of kids hydration at Kraft Heinz. “The Kool-Aid Man will bring Halloween fun to kids stuck at home.”

Kool-Aid merchandise, including Kool-Aid Man costumes, are available on the website. For more information on Ghoul-Aid and other Kool-Aid Halloween products, fans can follow the brand on Twitter, Instagram and Facebook for updates.

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Client

Client: Kraft Heinz

Associate Director: Naor Danieli

Associate Brand Manager: Erin Fitzgerald

Analyst Brand Build: Brianna Kessler

Agency

Agency: VaynerMedia

EVP, Accounts: Nick Miaritis

Group Creative Director: Mike Pierantozzi

VP, Group Account Director: Ryan Martin

Creative Directors: Vince Lim and Matt Her

Associate Creative Directors: Chelsea Furlong and Jes Vallee

Art Director: Jill Archibold

Copywriter: Zach Schweikert

Account Director: David Argov

Senior Account Executive: Christian Nunez

Producer: Jesse Hughes

PR

PR, Marketing and Communications: Alison Brod

Category: Soft Drinks , Squashes and cordials