The Kool-Aid man partnered with VaynerMedia to bring ghoul-aid popping candy and Kool-Aid merchandise to kids stuck at home this Halloween
There’s no telling what the rest of 2020 has in store for us, but it’s safe to say Halloween is going to look a lot different this year. The CDC has advised against traditional trick-or-treating, leaving kids disheartened to not be dressing up like their favourite character and getting their favourite candy. But have no fear, this Halloween, the Kool-Aid Man is saving the ghoulish celebrations by reverse trick-or-treating and bringing Kool-Aid fun to kids stuck at home.
On 31st October, the Kool-Aid Man will deliver Halloween-themed Kool-Aid Scary Berry Jammers, which is refreshing blackberry flavoured ready-to-drink juice drink in a convenient on the go pouch, as well as Ghoul-Aid Scary Berry popping candy and Kool-Aid Man costumes to select homes and kids nationwide. Fans in select cities will receive a kit delivered on-demand, and a few lucky winners will be surprised when the Kool-Aid Man himself makes the delivery. For a chance to get in on the Kool-Aid Halloween fun, parents can enter on Kool-Aid Man’s Twitter, and keep an eye out for the announcement tweet.
“The Kool-Aid brand is all about crashing in and bringing the fun and despite Halloween being celebrated a bit different this year, we don’t want to sacrifice one of the best parts – trick-or-treating,” said Naor Danieli, head of kids hydration at Kraft Heinz. “The Kool-Aid Man will bring Halloween fun to kids stuck at home.”
Kool-Aid merchandise, including Kool-Aid Man costumes, are available on the website. For more information on Ghoul-Aid and other Kool-Aid Halloween products, fans can follow the brand on Twitter, Instagram and Facebook for updates.
Associate Director:Naor Danieli
Associate Brand Manager:Erin Fitzgerald
Analyst Brand Build:Brianna Kessler
EVP, Accounts:Nick Miaritis
Group Creative Director:Mike Pierantozzi
VP, Group Account Director:Ryan Martin
Creative Directors:Vince Lim and Matt Her
Associate Creative Directors:Chelsea Furlong and Jes Vallee
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