Lay's Celebrates Covid-19 Community JoyGivers
Lay’s is on a mission to find and celebrate the people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honour these #JoyGivers, with a contribution up to $1 million by July 12th. (That adds up to 20,000 #JoyGivers across America!)
To spread the word, Lay’s is debuting a new national ad campaign today, Friday, May 15th, explaining the program:
We all know someone who brings us joy when we need it most.
Through smiles. Laughter. And the totally unexpected.
At Lay’s, we call them JoyGivers.
And we’re here to celebrate them.
So help us find the JoyGivers in your community.
And they’re everything that we need right now.
Share their stories using #JoyGivers.
For every post, Lay’s will donate $50 to Feeding America. Up to $1 million.
The creative is by David & Goliath and in addition to debuting during the Good Morning America broadcast this Friday morning, the spot will air during next week’s finale of 'The Voice' on NBC, which Lay’s has been partnering with all season for a fan sweepstakes and three limited-edition flavours: Crispy Taco, Wavy Fried Green Tomato, and Hot Sauce.
Founder & Creative Chairman: David Angelo
President: Yumi Prentice
Chief Strategy Officer: Laura Forman
Executive Creative Director: Ben Purcell
Group Creative Director: Courtney Pulver
Group Creative Director: Robert Casillas
Associate Creative Director: Jason Miller
Associate Creative Director: Rory Odani
Managing Director, Broadcast Production: Paul Albanese
Senior Broadcast Producer: Danielle Watchman
Managing Director, Integrated Production & Technology: Peter Bassett
Executive Producer: Noah Luger
Digital Designer: Meagan Steinkamp
Executive Art Producer: Cara Nieto
Director of Business Affairs: Natasha Royzina
Associate Business Affairs Manager: Amy Santana
Associate Head of Strategy: Kristen Knape
Comms Planning Director: Jeff Cannata
Junior Comms Planner: Hailey Kim
Managing Director: Chris Einhauser
Account Director: Lisa Wong
Account Supervisor: Jenavieve Cazares
Managing Director / Editor: Adam Bright
Executive Producer: Jonathan Carpio
Producer: Patricia Gushikuma
Sound: Margarita Mix
Audio Engineer: Nathan Dubin
Executive Producer (VFX): Patrick Nugent
Producer (VFX): Maura Murphy
Lead Flame Artist: Jesse Monsour
Colorist: Daniel De Vue
Executive Producer (Color): Thatcher Peterson
Producer (Color): Jenny Bright
Music Supervision / Licensing: SHAKERMAKER
Head of Music and Entertainment: Emma Quigley
VP of Music and Entertainment: Mike Monahan
Music and Entertainment: Andrielle Beamon
Category: Food , Savoury Snacks
Genre: Dialogue , People