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Lay's Celebrates Covid-19 Community JoyGivers

The spot from David&Goliath aims to donate funds to local communities across America

Lay's Celebrates Covid-19 Community JoyGivers

Lay’s is on a mission to find and celebrate the people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honour these #JoyGivers, with a contribution up to $1 million by July 12th. (That adds up to 20,000 #JoyGivers across America!)

To spread the word, Lay’s is debuting a new national ad campaign today, Friday, May 15th, explaining the program:

We all know someone who brings us joy when we need it most.

Through smiles. Laughter. And the totally unexpected.

At Lay’s, we call them JoyGivers.

And we’re here to celebrate them.

So help us find the JoyGivers in your community.

They’re everywhere.

And they’re everything that we need right now.

Share their stories using #JoyGivers.

For every post, Lay’s will donate $50 to Feeding America. Up to $1 million.

The creative is by David & Goliath and in addition to debuting during the Good Morning America broadcast this Friday morning, the spot will air during next week’s finale of 'The Voice' on NBC, which Lay’s has been partnering with all season for a fan sweepstakes and three limited-edition flavours: Crispy Taco, Wavy Fried Green Tomato, and Hot Sauce.

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Agency: David&Goliath

Founder & Creative Chairman: David Angelo

President: Yumi Prentice

Chief Strategy Officer: Laura Forman

Executive Creative Director: Ben Purcell

Group Creative Director: Courtney Pulver

Group Creative Director: Robert Casillas

Associate Creative Director: Jason Miller

Associate Creative Director: Rory Odani

Managing Director, Broadcast Production: Paul Albanese

Senior Broadcast Producer: Danielle Watchman

Managing Director, Integrated Production & Technology: Peter Bassett

Executive Producer: Noah Luger

Digital Designer: Meagan Steinkamp

Executive Art Producer: Cara Nieto

Director of Business Affairs: Natasha Royzina

Associate Business Affairs Manager: Amy Santana

Associate Head of Strategy: Kristen Knape

Comms Planning Director: Jeff Cannata

Junior Comms Planner: Hailey Kim

Managing Director: Chris Einhauser

Account Director: Lisa Wong

Account Supervisor: Jenavieve Cazares


Editorial: Spinach

Managing Director / Editor: Adam Bright

Executive Producer: Jonathan Carpio

Producer: Patricia Gushikuma


Sound: Margarita Mix

Audio Engineer: Nathan Dubin


Finishing/VFX/Color: A52

Executive Producer (VFX): Patrick Nugent

Producer (VFX): Maura Murphy

Lead Flame Artist: Jesse Monsour

Colorist: Daniel De Vue

Executive Producer (Color): Thatcher Peterson

Producer (Color): Jenny Bright


Music Supervision / Licensing: SHAKERMAKER

Head of Music and Entertainment: Emma Quigley

VP of Music and Entertainment: Mike Monahan

Music and Entertainment: Andrielle Beamon

Category: Food , Savoury Snacks

Genre: Dialogue , People