Marisa Giannini Joins Laughlin Constable as Director of Paid Search and Paid Social
Laughlin Constable (LC) announced today that Marisa Giannini has joined its team as the new Director of Paid Search and Paid Social, part of LC’s extensive media group. Using her in-depth knowledge of today’s dynamic search and social landscape, Marisa’s role is intended to identify new opportunities within the search and social space to improve client’s overall performance and ROI.
Marisa spent several years at Cramer-Krasselt on the media team, where she helped create a strategic approach to different channels to increase audience reach and devised a measurement plan to evaluate success based on the user’s life stage and where they were in their consumer journey.
“As the digital space continues to evolve, brands look to their agency partner to not only break through the complex social media space, but also seamlessly navigate a cohesive creative and media strategy,” says Marisa. “LC is the perfect partner to do that.”
With over 10 years of media experience, Marisa develops and implements paid strategies for search and social across all LC clients. She has worked with clients that include Estee Lauder, Edward Jones, Craftsman/Kenmore Brands, Proctor and Gamble as well as Northwestern Medicine and Jewelers Mutual Insurance.
“Marisa brings extensive experience in both Paid Search and Paid Social and is the ideal fit to help us take our clients from Now to Next,” said Vanessa Watts, executive vice president, media, Laughlin Constable.