McCann Worldgroup Client Recognised with Prestigious One Show CMO Pencil
A jury of leading global CMOs unanimously selected Raja Rajamannar, chief marketing and communications officer and president, Healthcare Business at Mastercard, as winner of The One Show 2021 CMO Pencil, honouring the CMO behind the world’s single most impactful idea on a brand’s business from the past year.
Bill Kolb, chairman and CEO, McCann Worldgroup, said: “It is thrilling and rewarding to see that our work, in partnership with a global client like Mastercard, advances important social good causes, such as equal rights for LGBQT+ individuals. We couldn’t be prouder of our teams and our client. And I am equally proud of our history in creating work for global clients that aims at the greater good. Our work with Microsoft helped to make gaming more accessible to 30+ million gamers with disabilities. And ‘Fearless Girl’ for State Street Global Advisors became a global symbol of empowerment for girls and women.”
McCann Worldgroup collaborated with Mastercard on the creation of the 'True Name' card, which allows nonbinary and transgender people to have a credit card bearing their chosen name, rather than their birth name.
This was the third time that McCann helped the CMO of a global client win this prestigious honour. Kathleen Hall, chief brand officer, Microsoft, won the CMO Pencil for 'Changing the Game' from McCann New York in 2020. And Stephen Tisdale, CMO, State Street Global Advisors, won the CMO Pencil for 'Fearless Girl,' also by McCann New York, in 2018.