Medusa and Napoleon Get a Modern Makeover for Amazon Prime
Creative agency Joint, in partnership with Amazon, today unveiled the follow-ups to Amazon’s popular ‘Prime Changes Everything’ campaign featuring light-hearted retellings of classic stories.
This time Medusa and Napoleon have been given a creative makeover and follow in the footsteps of the likes of Rapunzel and Cleopatra in having their stories updated with a contemporary twist.
The new creative launched in the US today (25th December) with the campaign running on social media from the 3rd January.
The first advert features Medusa, the mythological snake-haired gorgon who is fed up with turning her friends to stone, so to fix this problem, she orders sunglasses with Prime One Day Delivery. Following this, she’s free to make real friendships, show everyone her funny side while not accidentally killing potential friends. The advert spot is accompanied by Nicki Minaj’s track, ‘Chun-Li’.
In the retelling of Napoleonic history, after watching The Marvellous Mrs. Maisel on Prime Video, Napoleon realises his true calling is actually comedy. So, he uses Prime to order a microphone for stand up, and rather than conquering his enemies, he conquers his audience instead.
The campaign was written by PJ Kirby, Rory Robinson, Algy Sharman and Jack Brough, and directed by Wayne McClammy at Hungry Man.
Algy Sharman, creative director at Joint says: “Hugely proud of our new work with the Amazon team. It just goes to show Prime can change everything not just for Rapunzel and Cleopatra, but for Napoleon and Medusa too.”
Jo Shoesmith, Amazon executive director of global creative: “By reimagining the stories of Napoleon and Medusa, we continue to take a light-hearted look at how Amazon Prime delivers unparalleled convenience and entertainment to members’ lives every day.”
Featured Companies: Parliament , Air-Edel , Hungry Man UK , Electric Theatre Collective
Brand
Brand: Amazon
Amazon global chief creative officer: Simon Morris
Amazon executive director of global creative: Jo Shoesmith
Amazon group creative director: Colin Gaul
Agency
Agency: Joint
Creative directors: Algy Sharman, Jack Brough
Creatives: PJ Kirby, Rory Robinson
Partner: Matthew Robinson
Business Director: Izzy Falcon
Account Director: Ellie Vincent
Strategy Director: Emily Lawrenson
Agency Producers: Russell Taylor, Hannah Kessler
Production
Production company: Hungry Man
Director: Wayne McClammy
DoP: Erik Messerschmidt
Executive producers: Rick Jarjoura / Mino Jarjoura / Matt Buels
Production Designer: Robb Buono
Costume Designer: Michelle Martini
Key Makeup: Dominie Till
Edit House: The Den
Editor: Christjan Jordan
Post Production: ETC London
Onset Supervision: Parliament LA
Sound: Factory
Sound Engineer: Jon Clarke
Music Composition (Cleopatra): Air Edel Music
Category: Media and Entertainment , Streaming Services
Genre: Comedy , People , Storytelling