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Creative

Music Video for Singer RAYE Evokes the Glamour of a 1960s Starlet

Partizan director Sophia Ray shoots 'Call On Me' promo

Music Video for Singer RAYE Evokes the Glamour of a 1960s Starlet

Sophia Ray has directed the new music video for music artist RAYE’s latest single, ahead of the release of her debut album. The promo is inspired by the films of John Walters and glitzy musical numbers from old Hollywood.

RAYE evokes the glamour of a 1960s starlet with big hair, vintage styling and plenty of feathers.

RAYE’s excitement and energy is palpable throughout, and the choreography is nothing but joyful. The over-the-top elements of the promo add a cartoon-like aesthetic, aided by the colourful stage and exaggerated movements of RAYE and her dancers. 

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Credits

Production Company: Partizan

Director: Sophia Ray

Exec Producer: Mayling Wong

Producer: Charlie Scannell

Production Manager: Oli Falcon

DOP: Thomas English

Label: Polydor

Artist: RAYE

Track: Call On Me

Commissioner: Semera Khan & Saoria Houston

Management: Paul Keen & Tia Ferguson

1st AD: Tom Wynbourne

2nd AD: Danny Rumbelow

Art Director: Lyndon Ogbourne

Artist Stylist: Shaquille Ross-Williams

Artist Hair: Alex Price

Artist Make Up: Bea Sweet

Category: Music video , Short Films and Music Videos

Genre: Choreography