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The Immortal Awards

My Most Immortal Ad: Rodrigo Rodrigues on Guinness' 'Surfer'

The Immortal Awards juror and HorizonFCB Dubai ECD on what is recognised by many as one of the greatest ads of all time

My Most Immortal Ad: Rodrigo Rodrigues on Guinness' 'Surfer'


There are less than two weeks to go until this year's Immortal Awards deadline. In the build up to the Friday 10th September cut off, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Rodrigo Rodrigues, executive creative director of HorizonFCB Dubai, takes the hot seat today and opts for true advertising royalty from the crew at AMV. Last year, we caught up with the spot's creator Walt Campbell and Immortal Awards juror Jose Miguel Sokoloff to get the story behind an ad that's often referenced as one of the greatest ever.

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.


Guinness 'Surfer' (1999)



Guinness' Surfer is my choice for the My Most Immortal Ad for sixty reasons.

Sixty seconds where each detail on it can teach us something.

It’s raw, real, and so finely crafted; from the narrator to the music, every scene, every effect, every paused moment, everything is there.




Credits

ADVERTISER: Diageo
BRAND: Guinness
CREATIVE AGENCY
CREATIVE AGENCY: AMV BBDO
ACCOUNT EXECUTIVE: Gavin Thompson
CREATIVE DIRECTOR: David Abbott
COPYWRITER: Tom Carty
CREATIVE: Walter Campbell
DIRECTORS OF PHOTOGRAPHY: Ivan Bird, Don King (water), Lee Allison (aerial)
PRODUCTION DESIGNER: Ben Myhill
EDITOR: Sam Sneade
SOUND DESING: Wave Studios
SOUND DESIGNER: Johnnie Burn
MUSIC PRODUCTION COMPANY: Soundtree Music
MUSIC SUPERVISOR: Peter Raeburn
VFX: The Computer Film Company
VFX DESIGNERS: Dan Glass, Adrian de Wet, Paddy Eason, Tom Debenham
VFX ARTISTS: Gavin Toomey, Alex Payman, Joe Pavlo
VFX 3D SUPERVISOR: Dominic Parker



Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.


Featured Companies: Horizon FCB Dubai

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