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Creative

Never Lose Your Childlike Wonder with Twitter's Christmas Ad

Follow the snowflakes Jack and James in their incredible adventures directed by Roxane Campoy

Never Lose Your Childlike Wonder with Twitter's Christmas Ad

Christmas is a conducive season to creating beautiful campaigns which are commented on and shared millions of times over. And for some advertisers, like John Lewis, it’s their trademark.

When he was only seven years old, Danaan McAleer also wrote and drew his very own story for John Lewis. Last year, he tweeted it and jokingly suggested that John Lewis take on the next campaign. Well, having absolutely loved the quirky Tweet, Twitter and David the Agency did just that and took on the challenge. They decided to entrust the daring task of bringing the kooky adventures of two snowflakes, James and Jack, to director Roxane Campoy and Passion Paris.

In order to bring out the contrast between the naiveté of the story and the tragic destiny of our two heroes, Roxane Campoy treated the film like a book of images, and painstakingly painted each enchanting set in gouache paint. Her poetic touch lends itself beautifully to this task, and the more the narration progresses, the more cynical and surprising that contrast appears.

Roxane Campoy comments: “What a pleasure to work on this project! And to try and adapt as faithfully as possible this most improbable story, to which only children know the secret! It also takes us back to our own childhood memories. I was particularly gullible when I was a child, and I really believed the stories other children told. I have a really sweet memory from kinder garden when a classmate told me she had become friends with some spiders. These spiders would make candy for her and hide it behind a bush during recess. I never wanted to doubt her or her story, which of course was sheer invention, because she would share the candy with me! Ah, the joys of childhood...”

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PRODUCTION: PASSION PARIS

Director: Roxane Campoy

Executive Producers: Marion Vermogen & Marc Bodin-Joyeux

Line Producer: Isa Taoui

Storyboard & Animatic: Corentin Penloup

Layout & background: Roxane Campoy

Animation team: Lucie Mayjonade, Michaël Bataille, Léa Bancelin, Manon Courtaux & Suzon Héron

Compositing Artist: Mathieu Bétard

CLIENT: TWITTER

Lead Content Strategy EMEA: Gordon Mac Millan

EMEA Business Marketing Director: Carlos Cantu Global Business Marketing

AGENCY: DAVID Madrid

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

Executive Creative Director: André Toledo, Saulo Rocha

Copywriter: Maud McCaffrey, Jaime Ludeña

Art Director: Francesc Enrich

Head of Production: Alejandro Falduti

Producer: Diego Baltazar Macías, Santi Lardín

Head of Account: María García Herranz

Group Account Director: Lucila Mengide

Account Supervisor: Adriana González

MUSIC COMPANY: PICKLE MUSIC, Madrid

Category: Media and Entertainment , Social Media Platforms

Genre: Animation