No Sex in the Olympic Village? Athletes Receive Self-satisfaction Kits on Demand
Since the Olympic Games in Seoul in 1988 large quantities of condoms have been distributed to Olympic athletes. But due to the pandemic, the Tokyo 2021 edition will be different. This news generated quite a stir in recent days and even gave rise to myths such as the anti-sex beds, popularised by the Northern Irish athlete Rhys Mcclenaghan.
The impact of a full sexual life on the physique and psyche of people has been more than studied. Its benefits are proven especially in those under stress and pressure situations, conditions to which athletes are exposed during a contest such as the Olympic Games. Therefore, thinking about sexual well-being, Tulipan will send all athletes who request it, its intimate gels and sex toys to Japan. Orders can be made by private message on the brand's social networks, for identity protection.
“We all hope that the athletes will achieve their goals during the competition. For this reason, from Tulipán we want to make our contribution so that they can be stress-free and focused on giving the best of themselves”, says Felipe Kopelowicz, CEO of Tulipán.
Agency: BBDO Argentina
Product: Self-satisfaction kits
CCO: Joaquin Campins and Christian Rosli
Creative Directors: Juan Pedro Ferretti / Tomas Wilhelm
Copywriter: Mariana Ichiyanagui
Art Director: Valentin Grondona
Project Manager: Micaela Galizia
Community Manager: Felipe Esteves
Advertiser supervisors: Felipe Kopelowicz, Victoria Kopelowicz and Cecilia Nuñez Fabbri