O Positive Enjoys Recognition in 2019’s Top Industry Award Shows and Forums
The Cannes International Advertising Festival has wrapped, and among the work honored at the industry’s most prestigious award show was the Burger King's 'Whopper Detour' - a campaign for which O Positive produced the centerpiece stunt film, directed by Jonathan Klein. From FCB New York, the campaign took home a trifecta of Grand Prix wins in Titanium, Mobile and Direct.
O Positive was also honored with Silver (PR) and Bronze (Film) Lions for the Brian Billow directed #DefyTheName PSA for Monica Lewinsky’s foundation and National Bullying Prevention Month via BBDO New York. The spot features notable celebrities – Questlove, Alan Cumming, John Oliver, Olivia Munn and Sarah Silverman among them – acknowledging the hurtful names they’ve been called while in situations that highlight their success. #DefyTheName also encouraged people to change their name on social media to reflect their bullied name and to share the campaign and their stories.
The One Show, Webbys, D&AD and AICP also honoured Brian's Monica Lewinsky #DefyTheName with multiple One Show pencils, including a Silver for Influencer Marketing, a Webby Award for Best Influencer Endorsements, multiple D&AD pencils including Public Service Commercial and Use of Talent & Influencers, and an AICP honor for PSA.
“I’m honored to have contributed in a small way to such a big cause,” Brian commented. “Partnering with Monica and BBDO on this clever and impactful project was extremely rewarding.”
2019 kicked off with O Positive named on AdAge & Creativity’s Production Company A-List, and a first-time DGA nomination for David Shane for Outstanding Directorial Achievement in Commercials. David was nominated for Cure Alzheimer’s Fund PSA 'Daughter and Mother' (BBDO New York), a dramatic film which shows the effects Alzheimer’s can have on your loved ones, and Babbel's 'An Alien Abroad' (Wieden + Kennedy London), featuring a sheepish alien in London who no one understands or really notices until Babbel helps him transform by learning English. The DGA show, the most prestigious event for directing craft, was held in January at Hollywood’s Dolby Theatre, honoring the world’s top directorial talent across film, television and commercials. Both of David's DGA-nominated spots took home New York Festival wins in Film Craft Direction. Babbel's 'An Alien Abroad' was also a Webby Nominee and Honoree in Video – Scripted.
David’s Snickers 'Grandma' (BBDO New York) won a Webby for Video Ad Short Form, epitomising that you’re not yourself when you’re hungry in only 6 seconds. His 'Should I Be Scared?' spot for The Atlantic and HBO (Wieden + Kennedy New York) won an AICP honor in Performance. Part of the 'Question Your Answers' campaign, the branded short features Jeffrey Wright in various personas on a turbulent flight that serves as metaphor for the world below.
Jess Coulter, who joined O Positive’s roster earlier this year, was quickly singled out as a rising star with inclusion in Adweek’s Creative 100 as one of 11 commercial directors who are “elevating the craft of storytelling.” She was also selected for SHOOT’s prestigious New Directors Showcase, which has served as a springboard for some of the industry’s most talented directors.
Spencer Riviera was honored with the prestigious Super CLIO for co-directing HBO’s Game of Thrones x Bud Light’s 'Joust,' featuring Bud Light’s Knight in a joust with The Mountain from Game of Thrones. The ad – from Droga5 and Wieden + Kennedy’s New York offices – goes from anticipatory to shocking very quickly, with what appears to be a very dead Bud Knight, and is one of the most unforgettable moments of the 2019 Super Bowl broadcast. 'Joust' also took home a One Show Gold for Short Form Video, and was shortlisted in Cannes.
Spencer took home a D&AD Wood Pencil and One Show Merit for his spots in Monster.com's 'Find Better, Faster' campaign (Arnold, Boston). They feature a very relatable cast in smart, comedic performances which clearly convey the efficiency of Monster’s mobile app for finding new jobs quickly.
Brian was also honored with a One Show Merit for Dunkin’s 'CappuChinos' (BBDO New York), another commercial stunt film that plays on words and those very handy, very large chino pants pockets in its depiction of relatable folks enjoying Dunkin’ beverages on the go.
Burger King's 'Whopper Detour' was one of the year’s most heavily decorated campaigns. Created so people would download Burger King’s app, the app unlocked only within 600-feet of a McDonald’s - giving a deal for a one-cent Whopper, along with directions to the nearest Burger King. Jonathan Klein documented the commotion in a stunt film, capturing reactions at McDonald’s when orders were placed for Whoppers before consumers followed the app’s directions to nearby Burger Kings. The stunt film won a slew of awards at the One Show including Gold Pencils for Use of Technology, Innovation in Integrated Branding and Craft – Cross Channel UX/UI. It won four Webby Awards, including Digital Campaigns and Experiential & Innovation with the agency sharing the mandated five-word Webby speech, “Thanks McDonald’s We’re Lovin’ It.” The D&AD honored 'The Whopper Detour' with eight pencils, including Yellow for Direct Integrated Campaigns, Out-of-Home, Retail and Innovative Use of Media. The campaign also won AICP Next's honors for Integrated Campaign and Experiential.
Genre: Comedy , Dialogue , Storytelling