• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


OKRP and Chili's Restaurants Spread Some Care with Social Margs-To-Go

O’Keefe Reinhard & Paul partnered with the restaurant to drop margarita's to peoples doorsteps

OKRP and Chili's Restaurants Spread Some Care with Social Margs-To-Go

With the insight that everyone needs a little extra care right now, O’Keefe Reinhard & Paul is working with Chili’s to inspire others to drop Margarita's at the doors of friends, family and neighbors. The drop and go activity is being dubbed #MargBomb.

In addition to Chili’s urging others to secretly drop off some Chili’s-to-go Margaritas, they are also paying for those Margs for those who need it most. Chili’s will selectively deposit $5 in its guests Venmo account when they post a particularly compelling story on its social pages about why someone they know REALLY deserves a #MargBomb.

The #MargBomg is Chili’s version of the ding-dong ditch for those 21+. Guests order a margarita to go, drive it to a loved one’s home, carefully place the margs on the front porch, ring the doorbell and RUN! Bombers should #margbomb responsibly by tagging @Chilis on Instagram for a chance to win the $5 cash and give to others. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Restaurants , Retail and Restaurants