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Creative

Pennzoil Debuts What Could be the Last Dodge Viper Film, Ever

J. Walter Thompson Atlanta and Lemonade Films director Ozan Biron

Pennzoil Debuts What Could be the Last Dodge Viper Film, Ever

Just months before the iconic sports car ends its production, Pennzoil is releasing what could be the very last film to feature the Dodge Viper.

“After hearing auto enthusiasts’ overwhelming response to the end of its production, we decided The Viper was the perfect vehicle for us to feature in the latest Pennzoil film, The Last Viper,” said Jeremy Jones, Executive Creative Director, J. Walter Thompson Atlanta. “To many, the Viper represents the last great, American sports car – so we wanted to give it the send-off it deserves.”

 

 

The film features a Dodge Viper ACR with a powerful V10 engine that exerts 645 horsepower while drifting through downtown Miami. The vehicle is factory filled with Pennzoil, doubling the cinematic feature as a seamless product demonstration.

The driving in this film is more aggressive than ever before with the Viper catching air; doing a 180 degree J Slide; three-wheeled drifts; sparks; and more.

“When you take the Viper’s clothes off it’s a purebred racecar, so to test the product in the streets like this is the ultimate demonstration for Pennzoil,” said Rhys Millen, precision driver in The Last Viper.

The film drops viewers in the middle of a movie narrative following the driver’s attempt to locate and return The Last Viper to its rightful owner. The job isn’t over at the end of the 02:40 action-packed sequence – watch for the hint of what’s to come.

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Music

Sound Production: Source Sound Inc. LA

Sound Design: Charles Deenen, Csaba Wagner

Sound Mix: Charles Deenen

Sound Editor: Braden Parkes

Recording: John Fasal, Travis Pratert, Charles Deenen

Composer: Colin E. Fisher

Post Production / VFX

VFX Supervisor: David Casey

CG Supervisor: Michael Blackbourn

Executive Producer: Winston Helgason

VFX Producer: Danielle Kinsey, Annie-Claude Lapierre, Paul Copeland

Visual Effects: The Embassy

Colourist: Billy Gabor

Post Production Company: Company 3

Client

Advertiser: Pennzoil

Production Company

Director: Ozan Biron

Producer: Trevor Cawood

Executive Producer: Ted Herman

Production Manager: Philip Fyfe

DOP: Tim Sessler

Production Company: Lemonade Films

Creative Agency

Chief Creative Officer: Vann Graves

Executive Creative Director: Jeremy Jones

Producer: Rhett Kearsley

Creative Agency: J. Walter Thompson Atlanta

Associate Creative Director: Lucas Heck, Marcos Piccinini

Category: Automotive , Services

Genre: Action , Music & Sound Design , Scenic , Storytelling , Visual VFX