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Hires, Wins & Business

Perfetti Van Melle Indonesia Appoints Wunderman Thompson Indonesia as Creative Agency for 2021

The appointment comes off the back of strong strategic recommendations and powerful creatives which the gum manufacturer believed will strengthen Indonesian brands

Perfetti Van Melle Indonesia Appoints Wunderman Thompson Indonesia as Creative Agency for 2021

Perfetti Van Melle Indonesia has appointed Wunderman Thompson Indonesia as its creative agency, effective 1st October 2020. This new win is the
latest in a series of new business wins for the agency. The appointment will see Wunderman Thompson work on all major Perfetti Van Melle brands in Indonesia – Mentos, Big Babol, Chupa Chups, Alpenliebe and Happydent.

The pitch process was a tightly fought contest between multiple leading creative agencies in Indonesia. Wunderman Thompson was selected by Perfetti Van Melle Indonesia as its creative agency for 2021 off the back of strong strategic recommendations and powerful creatives, which they believed will strengthen their brands in Indonesia.

Subrata Shome, marketing director of Perfetti Van Melle Indonesia, said: “We believe that Wunderman Thompson’s strong skills in strategy and planning will culminate in persuasive creative ideas based on local insights. We look forward to partnering with Wunderman Thompson and create inspiring communication on all our brands."

“Our new partnership with Perfetti Van Melle Indonesia is a really exciting one, given the tremendous creative opportunities, that this brand portfolio presents. The timing could not have been better, as we gear up to an even stronger 2021”, added Wunderman Thompson Indonesia CEO Vaishali Sarkar. “Despite the tough circumstances 2020 presented us with, it is thanks to our team's perseverance and unbreakable spirit that we've opened up many opportunities this year and are ready for a strong 2021.”

2020 also saw Wunderman Thompson’s long term partner and valued client, Nestle, award three new brands - KitKat, Lactogrow, and Purina to the agency. Earlier in the year, Danone Waters appointed Wunderman Thompson Indonesia as their lead brand agency for their biggest water brand in Indonesia, Aqua. The strong showing is a result of a vibrant and diverse leadership team at the Indonesia office.

Vaishali took over the reins at the start of 2020. She oversaw the official merger between Mirum, Wunderman and JWT to form Wunderman Thompson in Indonesia. The agency further bolstered the leadership team, by appointing Daniel Hagmeijer (ex-managing director, Mirum), as the managing director for Wunderman Thompson, and Ashley Amanna (ex-head of Wunderman), taking on the role of chief growth officer for the agency, leading their teams to provide clients with world-class solutions reflecting the merged agencies' strengths.

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