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Pest Control Brand Tomcat's Newly Opened Bistro Invites Mice to a Deadly Dinner

VaynerMedia and director Anthony Farquhar-Smith of Not to Scale Production Company's animated spot takes inspiration from fine dining experiences

Pest Control Brand Tomcat's Newly Opened Bistro Invites Mice to a Deadly Dinner

Tomcat has unveiled a new campaign to promote the launch of its newest and tastiest bait product, ‘Tomcat Advanced Formula.’ 

Tomcat Advanced introduces a tastier bait to the Tomcat product line, with the same mouse-killing power that consumers expect from the brand.

The fun and quirky thirty-second spot advertises a restaurant for mice with a tasty menu item, the new purple bait bites, inspired by how restaurants advertise their food. Set to a catchy jingle, the film shows animated mice dining out on Tomcat’s 'purple tasty bite' with deadly consequences. 

'Tomcat's Bistro' is directed by Anthony Farquhar-Smith of Not to Scale Production Company, known for his ability to bring inanimate objects to life and to give them personality and feeling.

This is part of an integrated campaign, created by Tomcat’s agency of record VaynerMedia, with media placements across Facebook, Instagram and over-the-top media services. In addition to the thirty-second spot, there will be a fifteen-second cutdown. 

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Client: The ScottsMiracle-Gro Company

CMO: Josh Peoples

VP, Advertising: John Sass

VP, Digital Marketing, Media and Operations: Bill Litfin

VP, Controls: Jodi Lee

Brand Director, Controls: Emily Vonstein

Brand Manager, Controls: Jordan Houser

Group Account Director: Jacqueline Shardo

Integrated Marketing Manager, Controls: Jill Heschel

Director, Creative: Dan Ledman

Manager, Creative: Mark Field


Agency: VaynerMedia, New York

Chief Creative Officer: Rob Lenois

Executive Creative Director: Mike Pierantozzi

Creative Director: Tim Clarke

Creative Director: Justin Roth

Associate Creative Director - Copy: Ben Schneider

Associate Creative Director - Art: Zeus Alvarez

EVP: Nick Miaritis

SVP: Connor Bryant

Account Director: Alex Slavin

Account Director: Diana Baran

Chief Strategy Officer: Wanda Pogue

VP, Strategy: Amanda Simons

Associate Director, Strategy: Tyler Landau

EVP, Media: John Terrana

VP, Media: Christie Crawford

Associate Director, Media: Julian Rosenberg

Senior Producer: Lauren Dinsdale

VP, Director of Business Affairs: Jaymie Lipman


Production: Not to Scale, London

Director/ DOP: Anthony Farquhar-Smith

Founder: Dan O'Rourke

Producer: Rebecca Little

Producer: Simon Spender

Focus Puller: Toby Goodyear

Clapper Loader: George Warren

Set Designer: Jennifer Kidd

Model Maker: Callum Finch

Post Production

Post Production: Not to Scale, London

Post Producer: Oana Anghel

Editor: Stephano S.

Animator: Peque Varela


Audio: The Music Playground

President, Chief Creative Officer: Eric Hillebrecht

Executive Creative Director: James Panepinto

President, Executive Audio Producer: Sydney Ferleger

Genre: Animation , Storytelling