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Hires, Wins & Business

Planet Propaganda Hires Veteran Creative Technology Team Paul Lackner and Baird Buckingham

Former LacknerBuckingham owners will lead new full-scale digital department

Planet Propaganda Hires Veteran Creative Technology Team Paul Lackner and Baird Buckingham

Independent creative agency Planet Propaganda has hired industry veterans Paul Lackner and Baird Buckingham as digital creative director and senior creative technologist, respectively. The pair have worked together for 12 years, and were founders and principals of boutique digital design studio, LacknerBuckingham, from 2010 to 2018. 

While Planet Propaganda has a decades-long history in digital design and development, the bulk of their work was in web design. Lackner and Buckingham bring a broader range of expertise to the agency, from app development to ecommerce strategy/design/development to AI/machine learning. These new capabilities will let Planet support current clients in more areas of their business—and engage new clients looking to stay ahead in digital. 

Lackner has been an illustrator/designer/art director/digital director/creative director with the last 25+ years focused on digital storytelling. After working at the likes of Campell-LaCoste, HBG New Media, Pike & Co. Design, Hellman Associates, and Moomey Ward, he co-founded LacknerBuckingham in 2010 with the goal of producing fully bespoke digital experiences for clients worldwide. His work has been recognized by National Adfed, Regional AdFed, Communication Arts, German Art Directors Club, AWWWARDS, German Web Awards, CSS Light, and New York Society of Illustrators.

Buckingham is a full-stack developer and lead software engineer - and a creative technologist at his core. For the past 12 years, he has specialized in blending creativity and technology to create innovative digital experiences. Buckingham is credited with establishing the framework for the first platform for independent publishers on the iPad. He also coded the first album-as-an-experience for the iPad for Labrador Records (Sweden).

As a team, Lackner and Buckingham have worked across CPG brands Oscar Mayer and Miller Brewing; entertainment brands Kinfolk Magazine, So It Goes Magazine, and Labrador Records; and outdoor brands Rapala fishing, Tommy Armour Golf, Norönna Sport, Cabela’s, and Outside Magazine, among others. 

“Coming to Planet is such an amazingly great fit, since we share the same values for design, function and storytelling. We also share the same passion for ambitious ‘weekend’ brands, and because our lifestyle revolves around our partners’ products, our enthusiasm translates into genuine digital experiences across any touchpoint,” said Lackner. “With the incredible talent Planet already has, we are going to build some great things together.”

“I’ve known Paul and Baird for many years, and was always drawn to the similarities between their approach to creative tech and Planet’s craft-focused DNA,” said Dana Lytle, Partner/CEO/ECD. “They’ve done an incredible amount of innovative work from their studio in Mt. Horeb, Wisconsin, and their focus on outdoor lifestyle, recreation, and entertainment categories is perfectly aligned with Planet’s tradition of building legacies for weekend and workshop brands.”

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