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Creative

Pornhub Stimulates the Economy with its Big Packages for Small Businesses

The adult brand and Officer & Gentleman is giving away custom ads on pornhub.com exclusively to small businesses affected by the pandemic

Pornhub Stimulates the Economy with its Big Packages for Small Businesses

In response to the economic crisis caused by the Covid-19 pandemic, the world largest adult network is pitching in with the launch of their own form of stimulus: Pornhub's Big Package for Small Businesses. Rolling out today, the activation seeks to help struggling small businesses around the world reactivate their sales thanks to free custom ads on pornhub.com, a site that receives over 120 million unique visitors a day.  

With many small businesses not receiving their fair share of government assistance, Pornhub decided to rise to the challenge with a stimulating package of their own. That’s why they’ll be using their massive platform to shine a spotlight on these local entrepreneurs by pledging to create ads for 100 businesses from amongst a global pool of applicants. Each ad, which will be placed on pornhub.com for millions of potential customers to see, will be created by Officer & Gentleman, the agency behind many of the brand’s most well known advertising campaigns and initiatives. 

According to Officer & Gentleman co-founder Alex Katz: “Small businesses have always been the backbone of the world’s economy. Unfortunately though, they’ve been amongst the hardest hit by the growing recession. Because while large companies have deep enough pockets to weather the storm or to invest in enough advertising to continue attracting new customers, mom and pops just don't have that luxury. And with much of the economic stimulus money ending up in the hands of the big guys, it’s the tiny ones that can use some help in the growth department (which is something Pornhub knows a thing or two about).”

For more information on the initiative, or to apply to advertise your small business for free on Pornhub, visit: www.pornhubpackage.com 

In order to get the word out, the brand created a promotional spot featuring the owners of 10 small businesses in some of the cities most affected by the pandemic: Rio de Janeiro, Milan, Madrid, Tokyo and NY. From a florist and a restaurant to a jeweller, a barbershop and even a karaoke bar, the proprietors of these small businesses are the proud face of the initiative. In addition, Pornhub will be promoting selected businesses on their social media channels, including Instagram (where the brands has over 10 million followers).

Pornhub would like to thank Aziza Handcrafted, Casa do Maick, Johannes Sebastian Bar, Bici & Radici, Gran Peluquería Vallejo, El Florista, Pandeiro Luthier, Smile Seeds Market and Faline Tokyo for their participation, and encourage people to support these and other small businesses.


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Agency

Agency: Officer & Gentleman

Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz

Managing Director: Jose Ortiz

Account Director: Mayte Fontán

Account Supervisor: Inma Ortega

Account Executive: Alba Domínguez

Creative Supervisors: Gonzalo Arica & Ricky Solano

Agency Producer: Beto PF

Production

Production Company: Wildboar Productions

Director: Leonardo Cosme

Executive Producer: Yago Carvajal

Production Tokio: Sucreme

Production Rio de Janeiro: Cosmocine

Production Milan: Masaboba - Mattia Ramberti

Production NYC: Residency Content

Production Madrid: Kiss & Ride

Madrid Director 2nd Unit: Javier Molina

Post Production

Post-Producer: Sigfrid Mariné

Editor: David L E Davis

Colourist: Mark Horrobin - Big Buoy Post

VFX: Angus Wilson - Face North VFX

Sono: Stainless Sound