PRETTYBIRD Roars at Cannes Lions 2016
PRETTYBIRD has announced that Melina Matsoukas' film for Beyonce 'Formation' has been awarded the Grand Prix at this year's Cannes Lions for Entertainment in Music. The video, which aired ahead of her powerful Superbowl appearance, shows Bey reclining on top of a patrol car sinking into the rising floodwaters of her New Orleans set. It's unapologetically political and only furthers her part in the important Black Lives Matter cause.
Grand Prix Winner - Melina Matsoukas - Beyonce 'Formation'
PRETTYBIRD also announces that the Intel + Lady Gaga performance which aired live during this years Grammy Awards has won a Gold Lion for Design at Cannes. The set featured an incredible medley of Bowie hits including 'Changes', 'Rebel Rebel', & 'Heroes' and was accompanied by some insanely cool live video processing & holograms, courtesy of PB collaborators, Ruth Hogben & XO. Gaga was given a bespoke ring tricked out with Intel Cure technology and holographic materials, allowing her to have real-time control of the stage, an L.E.D. wall and the environment around her including a 3D hologram of Bowie himself.
Gold Winner - Ruth Hogben - Intel 'Lady Gaga Bowie Tribute'
To wrap up the week, PRETTYBIRD directing team Brewer won a Bronze Cyber Lion and a Bronze Film Lion for their important PSA films 'The Unacceptable Acceptance Letters'. Created in collaboration with Goodby Silverstein & Partners, the team won in the Public Sector & Awareness Messages category for both the full PSA and again for 'Ms. Roberts' Unacceptable Acceptance Letter'. In the wake of the recent and ongoing Stanford Rape Case, the cause is more serious, current and more important than ever before. Check the campaign's website at dontacceptrape.com and if there's one thing you do today, please sign the petition.
2x Bronze Winner - Brewer - Don't Accept Rape 'The Unacceptable Acceptance Letters'
Category: Music video , Short films
Genre: Music performance , People , Scenic , Storytelling