Rapunzel and Cleopatra Take Control with Amazon Prime
Amazon and London creative agency Joint use well known characters Rapunzel and Cleopatra, in their latest campaign for Amazon Prime which launched in the US this week.
The work is a provocative reimagining of popular fairy tales and historical events, we see new versions of the iconic characters overcome adversity with access to Amazon Prime.
A frustrated Rapunzel tires of waiting for her prince to free her from her tower and breaks free thanks to a ladder delivered by Amazon Prime. And thanks to Prime Video, Cleopatra reassesses her life as an over privileged diva.
The campaign was written by PJ Kirby, Rory Robinson, Algy Sharman and Jack Brough, and directed by Wayne McClammy at Hungry Man.
It will come to life globally across TV, Radio, Digital and Social.
Amazon global chief creative officer: Simon Morris
Amazon executive director of global creative: Jo Shoesmith
Amazon group creative director: Colin Gaul
Creative directors: Algy Sharman, Jack Brough
Creatives: PJ Kirby, Rory Robinson
Partner: Matthew Robinson
Business Director: Izzy Falcon
Account Director: Ellie Vincent
Strategy Director: Emily Lawrenson
Agency Producers: Russell Taylor, Hannah Kessler
Production company: Hungry Man
Director: Wayne McClammy
DoP: Erik Messerschmidt
Executive producers: Rick Jarjoura / Mino Jarjoura / Matt Buels
Production Designer: Robb Buono
Costume Designer: Michelle Martini Key Makeup - Dominie Till
Edit House: The Den
Editor: Christjan Jordan
Post Production: ETC London
Onset Supervision: Parliament LA
Sound Engineer: Jon Clarke
Music Composition (Cleopatra): Air Edel Music
Category: Online retailers , Retail and Restaurants
Genre: Comedy , People , Storytelling