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Creative

Rayban Gives Voice to Global Artists in Expressive New Campaign

Campaign by C41 aims to entice young artists to unleash their talent to represent the historical pandemic period

Rayban Gives Voice to Global Artists in Expressive New Campaign

Today, in a world where people are forced to stay at home, time has become a powerful ally, allowing everyone to express their most authentic self. In this lockdown period, C41 started a project in collaboration with Rayban, aimed at giving voice to artists from all over the world who, in this particular historical moment, can express their talent within the four walls of their home.

'It is time to play, it is time to focus, it is time to create, it is time to speak. It is time to express our true selves.' is the motto of the project in which time is the common thread of everything. The creative and stimulating project involves numerous artists from all over the world, with Rayban contacting numerous designers, graphic designers, photographers, and directors in search of talents able to represent the historical period through Rayban lenses. The contents that will be produced by the talents will animate the social networks of the brand that has allowed those who live on art to continue doing it.

C41 has decided to make eclectic personalities, artists, and musicians protagonists so that they can share their moments of self-expression in the moment the world has stopped, and all the stimuli that surrounded us before have failed. With this project, C41 wants to entice young artists to unleash their talent, to exploit this situation in the best possible way and to see it not as a block, but as an opportunity.

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Client

Client: Rayban

Production

Creative Direction: C41

Creativity: L+L

Executive Producer: Barbara Guieu

Talent Research: Alice De Santis

Graphic Support: Elena Ottavi

Creative Director: Filippo Vezzali

Brand Director: Gaia Rener

Head of Video: Matteo Persia

JR Brand Manager: Alessandri Longo

Communication Specialist: Lucia Zanone

Category: Accessories , Clothing and Fashion