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Super Bowl

Rob Riggle Returns as Mayor of Funner for Harrah's Resort Super Bowl Spot

Directed by Caviar's Benjamin Mege, the spot shows how Funner is a state of mind

Rob Riggle Returns as Mayor of Funner for Harrah's Resort Super Bowl Spot

San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, ‘More Than A Place’ sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. 

In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury.

Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side.

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Client: Harrah’s Resort Southern California

Senior Vice President & General Manager: Darrell Pilant

VP of Marketing: Beau Swanson

Director, Resort Marketing: Amber Lussier


Agency: i.d.e.a.

Creative Director: Austin Lane

Executive Producer: Eric E. Staley

Copywriters: Scott Johnson, Austin Lane

Account Management Supervisor: Sarah Lipton, Jen Ramirez

Account Assistant Executive: Emma Farrell


Production Company: Caviar, LA

Director: Benjamin Mege

Director of Photography: Damian Acevedo

Producer: Rebecca Donaghe


Editorial: StitchExecutive

Producer: Mila Davis

Producer: Alex Hooker

Editor: Dan Bootzin


Audio Production: 740 Sound

Executive Producer: Scott Ganary

Producer: Jeff Martin

Lead Mixer: Chris Pinkston

Assistant Mixer: Brittney Gomez


Finishing and VFX: JAMM, Los Angeles

Executive Producer: Asher Edwards

Senior Producer: Ashley Greyson

Creative Director: Benoit Mannequin

Category: Hotels , Travel

Genre: Comedy , Dialogue , People