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Creative

Rock Band Måneskin’s Music Video Transports You to a Morbid Imaginary Pulp World

PRETTYBIRD's Rei Nadal directs dark promo for MAMMAMIA

Rock Band Måneskin’s Music Video Transports You to a Morbid Imaginary Pulp World

Italian rock band Måneskin have released their new video ‘MAMMAMIA’, directed by Rei Nadal and produced by PRETTYBIRD.

Rei Nadal directs the video out of PRETTYBIRD with MD/EP Juliette Larthe, executive producer Chris Murdoch and director of photography Lorena Pages.z 

In the video, on the drive back home from a party, acid colours alternate with desecrating scenes. Every dream always ends in the car, which is the only real vehicle in this imaginary world. The song plays with the interpretation of facts and of people, with criticism and the ability to take it lightly. The video speaks of an irreverent desire to joke about false accusations, seen within the context of the relationship between the members of the band, in a classic rock ‘n’ roll cliché where Victoria, Ethan and Thomas literally do away with the arrogant frontman.

Director Rei Nadal said: “It was a privilege to work with the band as they are incredibly creative and hardworking. I loved making this video and the final cut as it doesn't really look like the music videos I am seeing at the moment, it really feels like it is its own thing and that is incredibly hard to do at a time where we are constantly bombarded with visuals.”


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CREDITS

Artist: Måneskin

Title: Mammamia

Director: Rei Nadal

DOP: Lorena Pages

Production Company: PRETTYBIRD

MD/Exec. Producer: Juliette Larthe

Exec. Producer: Chris Murdoch

Creative Director: Aurora Manni

Project Manager: Leonardo Grillo

Management: EXIT Music Management

Record Label: Sony Music Italy

Service Company: Think Cattleya

GM/ Executive Producer: Martino Benvenuti

Producer: Flaminia Maltese

Assistant Producer: Alice Cigada

1st AD: Giorgio Melidoni

2nd AD: Federica D’Alatri

AOSM: Claudia Di Luccio

Production Manager: Christian Scacco

Unit Manager: Alessandro Luceri

Production Coordinator: Silvia Barba

Production: Raffaele Losco

Production: Lorenzo Greco

Focus Puller: Silvio Bersani

Assistant Camera: Claudia Mariani

VTR: Marco Bosco

Loader: Valentina Chiarello

Art Director: Soraja Cehic

Art Director Assistant: Alice Ariano

Prop Master: Marco Marinelli

Prop Master: Pierluigi Parisi

Stylist: Nick Cerioni

Ass. Stylist: Michele Potenza

Ass. Stylist: Salvatore Pezzella

Makeup: Chantal Ciaffardini

Hair Stylist: Marco Steri

Hairdresser: Adelaide Fiani

Makeup (Extras): Paola Sgreò & Federica Pettirossi

Costume Designer (Extras): Giorgia Maggi & Mara Amorosi

Photographer: Ilaria Ieie

Photographer’s Assistant: Fabio Germinario

Video Maker: Giacomo Gianfelici

Service: Panalight

Edit: Amber Saunders

Post Producer: Harriet Cawley at Zed

Colour: Ruth Wardell

Colour Producer: Holly Tidwell at Okay Studio

Sound Designer: Circuit Recordings

PRETTYBIRD UK PR: Lee Sharrock

Category: Music video , Short Films and Music Videos

Genre: Choreography