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Creative

ScottsMiracle-Gro Gets 'Ready For Together' To Welcome Family and Friends Back This Summer

VaynerMedia New York uses UGC footage and real life reunions to celebrate the feeling of coming together in gardens across America

ScottsMiracle-Gro Gets 'Ready For Together' To Welcome Family and Friends Back This Summer

ScottsMiracle-Gro wants to help ensure it lives up to its historic potential. 

Last year we spent more time than ever before cultivating our yards to be the perfect space, but there was always something missing. This summer, ScottsMiracle-Gro will help people get the yard ready for the only thing that can truly make the yard perfect; being together with friends and family.

To help Americans appreciate the backyard as the foundation it has become in fostering togetherness and joy, ScottsMiracle-Gro is officially ‘Ready For Together.’

By using UGC footage and real life reunions, ScottsMiracle-Gro has partnered with VaynerMedia New York to create an emotional film that celebrates the incredible feeling of finally coming back together in the yard with the ones we love during this historic summer.

Set to a stripped down emotional cover of ‘Let My Love Open The Door’ by Pete Townshend, ScottsMiracle-Gro will showcase reunions of friends and families happening across the country in the backyard and inspire people to get ready to get together.

This will live across ScottsMiracle-Gro’s digital and social channels. 

By launching this film in time for the biggest reunion weekend of the year – July 4th – ScottsMiracle-Gro continues to put the consumer at the centre of everything they do, leading with creative and media to produce emotive, culturally-relevant storytelling that resonates with consumers.


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Category: Garden , Home

Genre: People