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Creative

ServiceNow Makes Santa's Operations Easy as Ever This Holiday Season with Workflow Initiative

The new campaign led by agency partner BBDO San Francisco is a light-hearted nod to the many real challenges addressed by C-suite today

ServiceNow Makes Santa's Operations Easy as Ever This Holiday Season with Workflow Initiative

Just in time for the holidays, ServiceNow, the leading digital workflow company that makes work work better for people, is launching its latest campaign, 'Let’s workflow it', featuring the 'CEO of the North Pole' himself. 'Let’s workflow it' is a call to action for C-suite everywhere to see what’s possible when digital workflows help simplify the complexities in their businesses.

The campaign shows how digital workflows transform even the most famously reliable of operations – starting with Santa’s Workshop. After a particularly challenging year for Santa Claus as CEO, he and his workshop become re-energised by the possibilities that digital workflows have for making his operation more resilient as he works to deliver joy to millions of children around the globe.

Led by agency partner BBDO San Francisco the new campaign is a light-hearted nod to the many real challenges addressed by C-suite today, and states that 'Whatever your business is facing, let’s workflow it.'

“What ServiceNow does is so innovative it can be hard to depict in advertising. But by using a CEO and a business that are so widely understood, it gives us the perfect platform to explain ServiceNow in terms people get and in ways people will love”, said Matt Miller, chief creative officer, BBDO San Francisco.

In 2020, businesses have faced significant challenges – from adapting to remote work and disrupted value chains to navigating unprecedented economic, social and political changes. This has forced leaders not just to re-examine how their businesses are run, but to pivot their business models. ServiceNow provides C-suite leaders and business decision makers with digital workflow solutions that make work, work better for people.


“Behind every great experience is a great workflow. Our campaign shows the power of workflows – not only for that holiday business most vivid in our imagination, but for our customers, whose real-world stories bring to life how digital workflows have transformed their organisations. Whatever challenge a business is facing, ServiceNow will workflow it,” says Alan Marks, chief marketing and communications officer, ServiceNow.


In addition to ServiceNow’s impact on Santa’s Workshop, the company has recently partnered with the NBA, Uber and Zoom to deliver workflow solutions, including Covid-19 safety protocols to aid in the safe return to the workplace, customer service management, and IT platform management.

The full 360 national campaign will roll out beginning 24th November through Q1 of 2021, with spots airing during Thanksgiving Day NFL and Christmas Day NBA.  

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Client

Client: ServiceNow

Chief Marketing and Communications Officer: Alan Marks

VP, Global Brand + Advertising: Vasken Guiragossian

Sr. Director of Creative, Brand Experience: Hubert Shum

Senior Director, Creative Operations, Global Brand: Jenny Salcedo

Agency

Creative Agency: BBDO San Francisco

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO San Francisco: Matt Miller

CEO, BBDO San Francisco: Jim Lesser

Creative Director: Jakub Szymanski and Eric Liebhauser

Executive Producer: Stephen Spesh Kay

VP, Sr. Account Director: Ashleigh Serrao

Management Supervisor: Elizabeth Clarity

SVP, Planning Director: Melissa Miller

Planning Director: Neil Slotterback

Comms Planner Director: Kristie Lee

Business Affairs: Jacqueline Djanikian

Production

Production Company: Traktor

Executive Producer: Leanne Amos

Director: Sam Larsson

Edit

Editor: Edward Line

Edit House: EXILE

Category: Business Services , Business Software