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Creative

Sex Care Company Tulipán's Home Décor Keeps Condoms Close to Hand

'Mood Savers' from BBDO Argentina sees decorative items like flowerpots, photo frames and kitchen timers feature space to store a box of condoms

Sex Care Company Tulipán's Home Décor Keeps Condoms Close to Hand

BBDO Argentina has designed 'Mood Savers', a series of home deco objects where you can hide your condoms and always have them within reach.

One of the reasons that can anulle the predisposition to have sex is the search for a condom in the most common place: the bedside table. The atmosphere freezes for a few minutes and, eventually, what started very well turns into a climate of discomfort.

Based on this insight, BBDO and Tulipán -sex care company- launched a line of different decorative items, flowerpots, photo frames and cook timers, which keep inside a box of condoms. “If it starts in the kitchen, let’s stay in the kitchen” is part of the leitmotif of the campaign. The designed objects promote safe sex, since many times the fact of not having the condom nearby discourages its use for fear that the mood will disappear. 

"These design objects are a good reminder that safe sex always has to be at hand" said Cecilia Núñez Fabbri, head of communication and marketing at Kopelco.

Since the pieces are a limited edition, a pre-sale can be accessed here

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Advertiser: Kopelco

Agency: BBDO Argentina

Executive creative directors: Joaquín Campins and Christian Rosli

Creative Directors: Juan Pedro Ferretti and Tomás Wilhelm

Creative Team: Sofía Cursach and Laura Sturzenegger

Project Manager: Micaela Galizia

Strategist: Victoria Iñiguez

Digital Strategist: Ximena Rojas Rivera

Production Manager: Anita Pillado

Producer by agency: Patricia Abelenda

Video Production Company: LANDIA

Deco Objects Design & Production company: PASTO

Responsible for the advertiser: Cecilia Nuñez Fabbri, Victoria Kopelowicz y Felipe Kopelowicz

Category: Contraception and Lubrication , Pharmacy