Sex Care Company Tulipán's Home Décor Keeps Condoms Close to Hand
BBDO Argentina has designed 'Mood Savers', a series of home deco objects where you can hide your condoms and always have them within reach.
One of the reasons that can anulle the predisposition to have sex is the search for a condom in the most common place: the bedside table. The atmosphere freezes for a few minutes and, eventually, what started very well turns into a climate of discomfort.
Based on this insight, BBDO and Tulipán -sex care company- launched a line of different decorative items, flowerpots, photo frames and cook timers, which keep inside a box of condoms. “If it starts in the kitchen, let’s stay in the kitchen” is part of the leitmotif of the campaign. The designed objects promote safe sex, since many times the fact of not having the condom nearby discourages its use for fear that the mood will disappear.
"These design objects are a good reminder that safe sex always has to be at hand" said Cecilia Núñez Fabbri, head of communication and marketing at Kopelco.
Since the pieces are a limited edition, a pre-sale can be accessed here.
Agency: BBDO Argentina
Executive creative directors: Joaquín Campins and Christian Rosli
Creative Directors: Juan Pedro Ferretti and Tomás Wilhelm
Creative Team: Sofía Cursach and Laura Sturzenegger
Project Manager: Micaela Galizia
Strategist: Victoria Iñiguez
Digital Strategist: Ximena Rojas Rivera
Production Manager: Anita Pillado
Producer by agency: Patricia Abelenda
Video Production Company: LANDIA
Deco Objects Design & Production company: PASTO
Responsible for the advertiser: Cecilia Nuñez Fabbri, Victoria Kopelowicz y Felipe Kopelowicz
Category: Contraception and Lubrication , Pharmacy