Shaquille O’Neal and Papa John's Offer Up a Slice of 'Shaq-a-Roni' Pizza
Papa John’s announced today the launch of the new Shaq-a-Roni pizza in collaboration with board member and restaurant owner Shaquille O’Neal. Designed to deliver a bigger pizza experience, Papa John’s will donate one dollar from every Shaq-a-Roni sold through August 23rd, 2020 to The Papa John’s Foundation for Building Community, which supports communities as they work together for equality, fairness, respect and opportunity for all. Camp + King celebrated the launch with its latest work, featuring Shaquille O’Neal himself surprising Papa John's customers.
“It was important to me for the Shaq-a-Roni to be bigger than just pizza. By giving my new pie a try, one dollar will be donated to The Papa John’s Foundation for Building Community to support COVID relief, the fight against racial injustice, Boys & Girls Club of America and general community involvement,” said Shaquille O’Neal, Papa John’s board member and franchise owner.
Conceived by O’Neal himself, the Shaq-a-Roni is an extra-large pizza made with Papa John’s fresh, never-frozen six ingredient dough, topped with extra mozzarella cheese and extra pepperoni, then cut into Papa John’s largest slice size to-date.
“From the Papa John’s Foundation to the efforts of our local franchisees and team members, Papa John’s is committed to supporting our communities, especially during this challenging time in our country,” said Rob Lynch, president and CEO of Papa John’s. “We’re excited to combine all the best ingredients for coming together in support of our neighbours - a Shaq-sized pizza, topped with extra ingredients, with a donation from every purchase going back into our communities.”
The Papa John’s Foundation for Building Community benefits organisations like Boys & Girls Clubs of America, which has been a Papa John’s Foundation grantee since 2019. Last year, Papa John’s partnered with Boys & Girls Clubs of America for the company’s inaugural national day of service and continues to engage with the organisation through ongoing initiatives, such as the Youth of the Year celebrations. This year, Papa John’s has committed $500,000 to Boys & Girls Clubs of America to help fund leadership development programs and the learning experience for youth and communities.
The larger-than-life pizza is also accompanied by an exclusive Snapchat AR experience for fans who order the Shaq-a-Roni. Using the Snapchat app, customers simply point their camera at the pizza box to reveal a 3-D surprise. Next month, the brand plans to unveil additional AR surprises across its social channels.
CLIENT NAME: Papa John’s
CAMPAIGN TITLE: Delivering Better
EXECUTION TITLE: Shaq-a-Roni
AGENCY: Camp + King
CHIEF CREATIVE OFFICER: Roger Camp
CREATIVE DIRECTOR(s): Rikesh Lal & Jesse Dillow
ASSOCIATE CREATIVE DIRECTOR(s): Rick Morrison & Ben Steward
ART DIRECTOR: Amy Wong
COPYWRITER: Lara Kesler
DIRECTOR OF CONTENT PRODUCTION: Stacy McClain
EXECUTIVE PRODUCER: Garrett DeLorm
SENIOR PRODUCER: Charlie Ferraye
PRODUCTION COMPANIES & CITY: Live Action
DIRECTORS: Amir Farhang (Hungry Man) // Michael Schrom (SCHROM)
EXECUTIVE PRODUCER (PRODUCTION CO): Caleb Dewart (Hungry Man) // Carl Sturges (SCHROM)
EDITORS: Hunter Hadfield, Justin Griffin, Michael Whelan (Camp+King, San Francisco)
COLORIST: Chris Martin (Mission Film and Design, San Francisco)
FINISHING: Creative Technology (San Francisco)
SOUND DESIGNER: Joaby Deal (One Union, San Francisco)
BRAND MANAGING DIRECTOR: Kristin Barbour
BRAND DIRECTOR: Pat Dunneback
BRAND SUPERVISOR: Helen Oddone
DIRECTOR OF PLANNING: David Morrissey
ADDITIONAL CREDITS: Jamie King (CEO, Camp + King)
Category: Fast food , Retail and Restaurants