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Creative

Sofia Viscardi Explores Personal Identity for Nike's Insider Series

C41 partners with Nike for episode three of its insider series discovering body and identity

Sofia Viscardi Explores Personal Identity for Nike's Insider Series

C41 presents Nike Insiders episode three with Sofia Viscardi x Nike Blazer. Nike wanted to think and choose the perfect character aimed at expressing the Blazer’s motto ‘born to be worn’, finding the ideal subject in Sofia Viscardi. They found a tenacious personality capable of expressing Blazer’s simplicity and strong values, values expressed by Sofia in her blog @profilodiventi. C41 writes content in collaboration with Sofia Viscardi, it is content written by four hands, creating a case whose message will concern a manifesto on freedom. Sofia and her Instagram community move to the Nike app within which the main content develops, the story of the protagonist who tells herself without filters. 

Creatively, C41 decided to use a studio and a white limbo to take up the basic concept of Blazer. Blazer is like a blank canvas on which each of us can write their own story, the person who wears it characterises it and so we decided to do with Sofia Viscardi, who wrote her story on the blank canvas given to her. Sofia Viscardi, an Italian content creator, and writer spoke to us about themes such as being yourself, looking for your own identity and expressing your weaknesses. What Sofia offers to her community is neither a product nor a creative result of her skills. What she gives back to people is herself, in a pure and sincere way. C41 used her voice to spread the great values shared between her and Blazer:  self-expression, lightheartedness, desire to change the world, truth, and freedom. An iconic shoe told by  the one who is considered an icon of the new generation. 

Marco Viganò, director of the video, perfectly managed to outline Sofia’s values and therefore Blazer’s values. C41 have also created, thanks to the direction of Marco Viganò, a backstage content in which C41 have chosen to tell the stylist Thais Montessori Brandao. Thais was born and raised in Milan to a Brazilian father and an Italian mother, both of whom belong to the world of art. From an early age, she had the opportunity to breathe the creative environment of the theatrical backstage and to immerse herself in a vibrant artistic dimension, which has accompanied her forever. Being herself the result of a meeting between distant cultures, the concept of contamination is fundamental and recognisable in her work. For her, as she explains in the video, dressing or choosing your own clothing is equivalent to wanting to show yourself to the world. 


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C41

Creative directors: L+L (Leone Balduzzi&Luca A. Caizzi)

Executive Producer: Alice Chauvain

Producer: Beatrice Lebrun

Director: Marco Viganò

Stylist: Thain Montessori Brandao

Make-up artist: Alice Fantini

Category: Clothing and Fashion , Day Wear

Genre: Dialogue , People