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Creative

Sport Is Calling in Inspirational New rebel Campaign from the Monkeys

Directed by Hamish Rothwell of Good Oil, the TVC dramatises the feeling sport can give us

Sport Is Calling in Inspirational New rebel Campaign from the Monkeys

Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’. With the campaign by The Monkeys, part of Accenture Interactive, the campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.

Directed by Hamish Rothwell of Good Oil, the TVC dramatises the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.

The Monkeys Melbourne CEO, Paul McMillan, said: “Sport plays an incredibly important role in all of our lives. Whether it be participating, or supporting, it can help to improve our physical and mental health. The new rebel campaign is a call to arms for all Australians to get involved.”


Jenny Gulliver, rebel general manager customer and marketing, added: “We’re proud and excited to launch our distinctive brand campaign which has the ability to build a stronger emotional connection between Australians and their sport.”

‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.

Featured Companies: Good Oil

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Client

Client: rebel

Managing Director: Gary Williams

General Manager Customer & Marketing: Jennifer Gulliver

Head of Creative: Zoe Phillips

Agency

Creative Agency: The Monkeys Melbourne, part of Accenture Interactive

Production

Production Company: Good Oil

Director: Hamish Rothwell

Executive Producer: Simon Thomas

Producer: Andrew McLean

DOP: Germain McMicking

Editor: Lucas Baynes at ARC EDIT

Casting Agent: Chameleon Casting

Post Production: Blockhead VFX

Production Design: Jo Ford

Music: Level Two Music

Sound: Paul Le Couteur / Ceri Davis at Squeak E. Clean Studios

Category: Clothing and Fashion , Sportswear