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Supercheap Auto Declares Its Love to Bathurst 1000 with Amusing Parody Campaign

With campaign from The Monkeys and directed by Al Morrow from Rabbit, the films follow Supercheap Auto's PR representative as he navigates his way through each stage of loss

Supercheap Auto Declares Its Love to Bathurst 1000 with Amusing Parody Campaign

They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go. The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors. A foreign owned sponsor nevertheless.

Created by newly appointed agency of record, The Monkeys, part of Accenture Interactive, and directed by Al Morrow from Rabbit, the campaign follows Nathan Murray, PR representative from Supercheap Auto, in the lead up to the race. As he navigates his way through each stage of loss, will this end like Romeo and Juliet or will it be more of Ross and Rachel situation? Only time will tell.

Supercheap Auto managing director, Benjamin Ward, said: “Supercheap Auto isn’t going down without a fight and the humble press conference seemed the most 2020 way to do that.”

The Monkeys Melbourne chief creative officer, Ant Keogh, added: “They say love has no boundaries. We now know that extends to one man’s love for motor racing.”

Follow Nathan’s journey this week on the Supercheap Auto Facebook page or website whilst also checking out this week’s great specials on engine oil. 

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Client: Supercheap Auto

Managing Director: Benjamin Ward

Head of Marketing: Janet Newton

Media & Production Team Leader: Emma Halasz

General Manager – eCommerce & Marketing: Andre Korte


Creative Agency: The Monkeys Melbourne, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Creative: Connor Beaver

Creative: Scott Zuliani

Senior Craft Designer: Raph Tamkalis

Head of Production: Romanca Mundrea

Senior Producer: Jacqui Walker

Head of Content Management: Jaimee Kerr

Content Director: Navin Arunasalam

Content Manager: Allan Carlow

Social Strategist: Charlotte Goodsir


Production Company: Rabbit

Director: Al Morrow

Producer: Marcus Butler

Executive Producers: Alex Hay & Lucas Jenner

Cinematographer: Andy Taylor

Editor: Stu Morley at The Editors

Post Production: White Chocolate

Casting: Danny Long Casting

Sound: Squeak E. Clean Studios

Sound Design: Ryan Dickinson & Simon Lister

Executive Producer: Ceri Davies

Senior Producer: Angelina Phengphong

Photographer: Neil Bailey @ Coco Productions

Producer: Samantha Lee @ Coco Productions

Category: Automotive , Cars

Genre: Comedy , People , Storytelling