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Creative

Sutter Health and barrettSF Find Reason to Celebrate Life During the Pandemic

'Summer Babies' uses the topic of maternity services and childbirth to remind people that life continues to move forward in a time of pandemic

Sutter Health and barrettSF Find Reason to Celebrate Life During the Pandemic

Advertising agency barrettSF has created a new advertising campaign for Northern California health care provider Sutter Health that aims to extend a message of hope at a time when optimism is greatly needed.

The first spot, 'Summer Babies', uses the topic of maternity services and childbirth to remind people that life (and the healthcare that Sutter provides) continues to more forward even when we are living in challenging times. The 30-second spot, which launched on July 7, introduces April, May, and June, three babies presumably born during the Covid-19 crisis this spring. It will run through August 31.

The ad opens by showing a sonogram on the screen, as a narrator acknowledges, “The past few months have been really hard.” The shot is then replaced with film of the happy, healthy newborns. “But even so, they’ve given us a few reasons to celebrate,” she continues.

“We're several months into Covid, and people still need reassurance that it's okay to go see the doctor,” said Brad Kayal, associate creative director at barrettSF. “‘Babies’ uses a simple and very hopeful maternity story to remind everyone that life is still happening, and Sutter Health is very much here - for all of us.”

The video, and other work depicting the open access to healthcare services, are running across paid and owned social media, newsprint, local radio, and podcasts across Northern California.

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Agency

Agency: barrettSF

ECD: Jamie Barrett

Creative Director: Aryan Aminzadeh

Associate Creative Director: Brad Kayal

Copywriter: Christian Zerbel

Copywriter: Claudia Solis

Head of Production: Conor Duignan

Senior Broadcast Producer: Charlotte Dugoni

Managing Director: Patrick Kelly

Director of Brand Strategy: Jillian Davis

Brand Strategist: Shelby Williamson

Head of People: Molly Warner

Group Account Director: Robert Woods

Account Supervisor: Lyndsey Dorian

Asst. Account Manager: Ali Nimmo

Edit

Editorial: Cut and Run

Executive Producer: Deanne Mehling

Editor: Pete Koob

Editor: Stefan Manz

Producer: Caylee Banz

Finish

Finishing: Jogger

Lead Flame Artists: Brenden Crockett

VFX Producer: Caylee Banz

Colour

Color House: Company 3

Colorist: Sean Coleman

Audio

Audio Mix: Msquared

Sound Engineers: Mark Pitchford

Music

Music: Citizen

Composers: Nico Barry, Tomas Jacobi, Theo de Gunzburg

Music Producer: Hallie Bonnar

Category: Beauty & Health , Health care

Genre: People