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Creative

Suzuki Swift's New Spot Encourages Us to Invent New Ways of Having Fun

The ad was shot in and around Lisbon by Kevin Thomas of Thomas Thomas Films

Suzuki Swift's New Spot Encourages Us to Invent New Ways of Having Fun

Kevin Thomas has directed the launch commercial for the new Suzuki Swift through Thomas Thomas Films. The campaign is called 'The Swift List' a twist on the traditional bucket list, all the things you could do in your Swift. We see various people enjoying their Swift in an array of unexpected ways. For example in one scene we see people playing musical doors with a Swift, a twist on the classic game. In another a man creates his own theatre. He shines the headlights onto a wall and uses hand puppetry to create shadowy figures that his girlfriend interacts with. And in another a couple watch a film at a drive in, with a difference. They're simply parked outside their house watching a film on a TV pointed out of their kitchen window.

Each different scenario builds on a never ending list, 'The Swift List' and encourages people to invent their own. Shot in and around Lisbon, the film is accompanied by a track called ‘Baby baby’ by the Tropkillaz. The campaign launches with a 60’ followed by 30" and a series of 10’ and 6’ cut downs.

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Client

Advertiser: Suzuki Europe

Post Production / VFX

Studio: The Mill

Post Production Company: The Mill

Talent Acquisition

Music Consultancy: Wave Music

Creative Agency

Creative Agency: VCCP

Planner: Agathe Marian

TV Producer: Becky Grove

Associate Creative Director: Veryan Prigg / Kieran Knight

Digital Production Company

Colourist: Seamus O'Kane

Production Company

1st AD: Benji Edwards

Producer: Trent Simpson

DOP: Bob Pendar Hughes

Executive Producer: Philippa Thomas

Director: Kevin Thomas

Production Company: Thomas Thomas Films

Music

Sound Production: Sam Ashwell at 750 mph

Offline

Edit Company: The Quarry

Producer: Tor Adams

Editor: Scot Cran