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Creative

Sweet Brand's Wonderfully Weird Ad Shows Everything's 'Bebetter' with Bebeto

Confectionary company Kervan Gida launches first TVC in the UK with Treacle Seven

Sweet Brand's Wonderfully Weird Ad Shows Everything's 'Bebetter' with Bebeto

Treacle Seven has launched a new global campaign for sweets brand Bebeto.

The team was tasked with hitting a newly defined target market in a world where boosting confectionary sales is made difficult by ever-more strict compliance rules. The answer? Making it a little weird, undeniably wonderful and both aurally and visually memorable. 

Stuart Johnston, Kervan Gida's UK managing director says: "We're delighted with the launch of our first ever UK TV ad. From our first meeting, the team helped to bring our brand vision to life; they presented a range of excellent ideas with a stand-out winning pitch.

"During the shoot the cast and production crew were exceptional, we could not be happier with the results. This campaign is part of a major growth strategy for our Bebeto brand, we've no doubt that this commercial will help to elevate our brand position."

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Category: Confectionery , Food

Genre: Comedy