• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business

Symington’s Appoints Creature for Naked Noodle Brand Campaign

The noodle brand partners with Creature in launching a brand new multi-channel campaign in a drive to reach new customers

Symington’s Appoints Creature for Naked Noodle Brand Campaign

Pioneers of convenience food, Symington’s, have appointed Creature to challenge the instant noodle category with fast-growing brand Naked Noodle. Creature will help establish the notoriously tasty noodle brand’s distinctive tone of voice and launch a brand new multi-channel campaign in a drive to reach new customers.

Dan Cullen-Shute, CEO of Creature said: “There are few things more exciting than finding a brilliant brand team with a brilliant product, and a brilliant ambition to match: we’ve found all of that in Naked. We’re adding boiling water to a cracking suite of creative work as we speak, If you know what I mean.”

Christine Everett, head of snacking at Symington’s, added: “We loved Creature’s excitement and felt like they nailed the tone we were hoping for. We’re massively looking forward to kicking off the partnership with our biggest brand campaign yet.”

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Food , Rice, Pasta and Noodles