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Tetley Pays Tribute to a Nation of Tea Drinkers in Campaign from Neverland

Agency teams up with Academy's Jack Driscoll on 'For the Love of Tea, For the Love of Tetley'

Tetley Pays Tribute to a Nation of Tea Drinkers in Campaign from Neverland

Tetley today launches their new brand positioning ‘For the love of tea, For the Love of Tetley’ with a 360 campaign, that puts the brand’s love of tea back into the hearts of the nation.

Launching with a national TV and social campaign, ‘For the love of tea’ celebrates the love we have for tea, and all the different ways that we enjoy it. From taking a flask of original Tetley to a rainy sports match, to enjoying a cup of herbal in bed, Tetley has the tea for every tea lover. 

The brand idea operates all the way onto pack, with Tetley giving over 1 million consumers the chance to share their love of tea. Consumers buying a pack of Tetley Original will be able to send on a free cuppa to a loved one along with a personalised message. 

In 2022 the campaign will spread and continue further into online and social, bringing to life all the ways we love enjoying tea.

The new positioning and campaign is the first launched by Neverland since being appointed to the account earlier in 2021.

Tuuli Turunen, head of marketing at Tetley said: “We absolutely love this campaign, what a way to launch our new brand strategy. We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way. This is the start of exciting things for Tetley.”

Jon Forsyth, co-founder of Neverland say: “Tetley is a truly iconic brand and there’s nothing more brilliantly British than coming together over our shared love of tea. This campaign puts Tetley back at its rightful place, reclaiming the throne of Britain’s most loved tea.”

The campaign’s media was planned and bought by MediaCom, Social run by Neverland, PR and Influencer Marketing by Wild Card.

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Brand: Tetley

Consumer Products Marketing Director, Tata: Sinead McAleese

Head of Marketing, Tetley: Tuuli Turunen

Agency: Neverland

Executive Creative Director: Noel Hamilton

Acting Executive Creative Director: Nick Bell

Associate Creative Director: Dipesh Mistry

Associate Creative Director: Drew Haselhurst

Head of Design: Rich Kennedy

Senior Designer: Ant McDonald

Senior Designer: Michele Bona

Founding Partner, Creative Strategy: Jon Forsyth

Founding Partner, Brand Strategy: Simon Massey

Senior Strategist: Clemence Lepinard

Head of Production: Amy Coomber

Agency Producer: Pete Thornton

Agency Producer: Malika Patel

Managing Director: Polly Dedman

Account Director: Anna Jackson

Account Manager: Will Denvir

Production House: Academy

Director: Jack Driscoll

Managing Director: Medb Riordan

Producer: Steve Overs

Production Manager: Katie Kennedy

DoP: Benjamin Todd

Edit House: The Quarry

Editor: Ben Campbell

Edit Producer: Tor Adams/Jenn Sanders

VFX: Electric Theatre Collective

Grade: Luke Morrison

2D: Hani Al-Yousif

VFX Producer: Oscar Wendt

Sound House: King Lear

Sound Designer: Jack Sedgwick

Music Supervision: Wake The Town

Category: Hot Beverages , Soft Drinks

Genre: People