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Creative

The Colonel Makes a Finger Lickin' Promise in KFC Singapore Spot

The Secret Little Agency launches campaign offering a 1-for-1 exchange of any unsatisfactory chicken to customers

The Colonel Makes a Finger Lickin' Promise in KFC Singapore Spot

KFC Singapore has unveiled its biggest campaign in recent history centred around the promise to serve only chicken that is fresh, juice, tender and finger licking good. Entitled ‘The Colonel’s Guarantee’, the campaign extends to both Original and Hot & Crispy chicken offering a free replacement of chicken that isn’t Finger Licking Good.

‘The Colonel’s Guarantee’ is the stamp of assurance and confidence from the leading fried chicken expert which marks the launch of a refreshed and bolder KFC brand in Singapore. 

“When it comes to fried chicken, we mean business and we wanted to show Singaporeans that we’re committed to only serving the tastiest fried chicken they could get their fingers on,” said Juliana Lim, senior director, marketing at KFC Singapore. She continued: “The Colonel’s Guarantee is our promise to serve only the best - our customers deserve nothing less than truly finger licking good chicken.”

Partnering with its new lead brand and creative agency The Secret Little Agency (TSLA), KFC launched the campaign with a film narrated by a master KFC cook donning an apron with fervent determination to promise that every piece of chicken from the KFC kitchen is indeed finger licking good - a promise he upholds by offering a 1-for-1 exchange of any unsatisfactory chicken to customers. The campaign is also sustained with a through-the-line effort with social, digital, print, tactical and OOH placements throughout Singapore. 

“KFC’s fandom runs deep and we are excited to ensure Singaporeans know that the love goes both ways. The Colonel’s Guarantee reinforces the brand’s position as a leader in the industry with many imitators and KFC wannabes - we’re excited to win over the hearts of fans with this campaign,” said a spokesperson from The Secret Little Agency.

The Colonel’s Guarantee is available across KFC outlets throughout the island, for dine-in and takeaway only.  

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Category: Fast food , Retail and Restaurants