• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

The Guardian Shares America's Embrace of Change Ahead of 2020 Presidential Inauguration

Uncommon continues it's 'Hope is Power' message featuring Vice President Kamala Harris

The Guardian Shares America's Embrace of Change Ahead of 2020 Presidential Inauguration

Uncommon unveils its second tactical print this week, this time for The Guardian – a continuation of the brand message it created last year, ‘Hope is Power’, but this time focussing on Kamala Harris.

The print ad ran in today’s Guardian paper, ahead of the historic US inauguration, where Joe Biden and Kamala Harris get brought into office – and Donald Trump will be leaving the White House.  

The message reads amongst a striking yellow background accompanied by a passionate shot of the new Vice President:

1920 An American woman can vote.

1952 An Asian American woman can vote.

1965 A Black American woman can vote.

2021 A Black, Asian American woman can win.

 

Hope is Power.

The Guardian.


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Project Name: Hope is Power

Client: The Guardian

Creative Studio: Uncommon

Category: Media and Entertainment , Newspapers