• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

This Radio Campaign Recorded Real Bird Songs Whilst Their Forests Were Being Destroyed

Wunderman Thompson uses real birds songs to highlight the continuing effects of deforestation

This Radio Campaign Recorded Real Bird Songs Whilst Their Forests Were Being Destroyed

Wunderman Thompson Chile launched a radio campaign for WWF Chile (the World Wide Fund for Nature), one of the world’s longest-established independent conservation organisations. The agency helped create real sounds on the radio ad of an Australian magpie mimicking a firemen’s sirens, and a Lyrebird imitating the sound of chainsaws. 

Wunderman Thompson Chile says: “We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, and more than 13 million hectares were deforested in the world. For this reason, with WWF Chile we created “Nature is calling for help”: the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them.”


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
CREATIVE

BRAND: WWF Chile

AGENCY: Wunderman Thompson Chile

VP CREATIVE: Samer Zeidan

HEAD OF ART: Germán Quiroz

ACCOUNT DIRECTOR: Gissel Gallo

CREATIVE DIRECTOR: Jesús Ulloa

COPYWRITER: Diego Pinto

ART DIRECTORS: René Ocaranza, Eduardo Orellana, Andrés Zavala

STUDIO: Mantra

Category: Corporate, Social and PSAs , Environment

Genre: Storytelling