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Toys R Us Launches Nostalgic 'Holiday Remix' of Previous Ads

The film by BBDO Atlanta celebrates 70 years of Christmas classics

Toys R Us Launches Nostalgic 'Holiday Remix' of Previous Ads

Toys R Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys R Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall.

The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys 'R' Us commercials and went on to form the band Rilo Kiley before releasing three solo albums.

This special new Christmas card of a spot will run on television through the holiday season alongside the brand’s promotional holiday campaign, 'The Naughty List Is Not An Option', which launched earlier this season.

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Music Agency: We Are Walker

Music Supervision: Sara Matarazzo


Edit Company: Beast Atlanta

Editor: Matt Baron

Executive Producer: Soraia Callison

Head of Production: Soraia Callison

Producer: Kenny Sloat


Advertiser: Toys R Us

Production Company

Director: Troy Bieser

Managing Director: Judith Hoffman

Producer: Meagan Massa

Production Company: Chorus Films

Creative Agency

Account Executive: Alex Denney

Chief Creative Officer: Robin Fitzgerald

Creative Agency: BBDO Atlanta

Director: Danielle Willett

Director of Business Affairs: Jill Davis

Global Chief Creative Officer: David Lubars

Group Creative Director: Craig Miller

Innovation Director: Marc Calamia

Integrated Business Affairs Manager: Meg Foley

Senior Business Director: Paul Roebuck

Senior Producer: Chrissy Lucas

Category: Sports and Leisure , Toys

Genre: Animation , People